"Micro-Content" Posts

Leveraging Virtual Goods for The Greater Social Good

Many people have been touched by the recent and ongoing tragedies following the 9.0 earthquake in Japan. Personally I have been shocked and saddened by the devastation with family members temporarily displaced due to the events and relatives in Japan impacted by the breakdown of transportation and communication there. While news of the Japan Earthquake, […]

Comments Off on CityVille’s Numbers May Be Record Breaking But Zynga Faces Harsh Reality

CityVille’s Numbers May Be Record Breaking But Zynga Faces Harsh Reality

Social gamers might be excited by Zynga’s CityVille hitting a record number of users. Investors might by excited by CityVille’s potential revenue. Both may be interested in the impact CityVille could have on the virtual goods market. With a record number of users and revenue for a single game, CityVille’s success might give you the impression […]

Lies, Damn Lies, and 65 Percent Purchase Online Statistics

Everybody spends money for online content, or so you would think if you read the Pew Internet study just released. The report claims that 65 percent of internet users have paid for online content – which may be true but it is also misleading. The title is so misleading in fact, that I would bet […]

Comments Off on Why Branded Apps Can Backfire

Why Branded Apps Can Backfire

It seems like a no-brainer. If more online users are moving to smartphones, doesn’t it make sense for marketers to follow them? Many marketers are doing just that by increasing their mobile marketing activities – and a growing number of marketers are building mobile apps. On the surface, building a branded app makes a lot […]

Comments Off on PayPal Creates Universal Micropayments Or Just More Hype?

PayPal Creates Universal Micropayments Or Just More Hype?

There is no universal method of processing micropayments. Many providers are working on a solution including PayPal. Recently there was a lot of buzz across Twitter and the Internet about a new micropayments offering from PayPal due to announcements made at the PayPal X Developer conference. Two announcements that warrant further investigation are (1) PayPal […]

Checking In…or Checking Out?

Are location-based services like Foursquare and Gowalla just a short-lived fad – or have they simply not yet reached their potential? A new report indicates, that despite an over abundance of online media coverage, only 4 percent of online adults use such services to check in, and only 1 percent of Internet consumers check in […]

Facebook Loads Up Its Arsenal and Pulls the Trigger on Deals

While speculation ran rampant about what would be revealed at the Facebook mobile conference held on Wednesday, Nov. 3; the big announcement was pretty much as expected: Facebook is adding Deals to Facebook Places. Effective immediately, says Facebook, “local businesses will be able to offer you deals when you check in to their place on […]

Why Pick Paywall When Other Options Abound?

According to an article in the Independent , Rupert Murdoch’s paywall at The Times has alienated advertisers, news sources, and even journalists that work there. These reported problems stem from a reported drop in traffic due to  the paywall, publicists worried that their client stories won’t be seen due to the paywall, and that journalists […]

Google Picks More Gaming Gold From Facebook’s Pockets

Jambool, creator of Social Gold and former provider of virtual currency for Facebook games and web apps, was sold to Google for a reported $70 million. This follows the trend of game and social app providers LabPixies and Slide we covered here. In a post about the Slide acquisition, I discussed how Facebook, which originally […]

10 Reasons Why Google’s Newspass Might Fail

The other day, we covered how Google is testing a new paywall system for newspaper called Newspass. But given where the newspaper industry is headed, there’s a very a plausible chance that Google is coming too late to the party. Essentially, newspapers have struggled with their online revenues because they’ve been unable to successfully implement […]