"News Briefs" Posts
News Brief: Digital Performance Group Acquires Viva9
Digital Performance Group Ltd, an ASX listed holding company for performance-based digital marketing, has agreed to acquire Viva9 Pty Ltd, Australia’s second largest affiliate network. Costing a reported $2 million, the acquisition will expand the group’s existing affiliate business unit, dgm. The acquisition establishes dgm as the defacto leader in the Australian market. Viva9 was […]
News Brief: Affiliate Nexus Tax Reinstated in California and Pennsylvania
The PMA announced this morning that the Affiliate Nexus Tax will be reinstated in Pennsylvania as of September 1, 2012, and in California as of September 15, 2012. Rebecca Madigan, President of the PMA wrote in a post about Pennsylvania’s tax stating that the PMA is working with Pennsylvania to clarify the ambiguous and vague […]
News Brief: Adidas Retains Affiliate Management Firm Acceleration Partners
Affiliate Summit East is usually a time for announcements within the affiliate industry. The first came today as Acceleration Partners announced that they have been retained by adidas to manage adidas’ affiliate program on Commission Junction. The shoe vertical is a very competitive space but Robert Glazer, managing partner at Acceleration Partners, should be quite […]
News Brief: Bed, Bath & Beyond to Buy Cost Plus
Today Bed, Bath & Beyond (BBB) announced jointly with Cost Plus that BBB will acquire the latter company in an all-cash transaction for outstanding shares followed by a merger. The deal is slated for completion at the end of June. Cost Plus makes an attractive proposition for a company interested in expanding its online presence: […]
News Brief: Judge Strikes Down Illinois Affiliate Nexus Tax Law
Today marked a big victory for the affiliate industry. Judge Robert Lopez Cepero of the Illinois Circuit Court issued a ruling that finds the Illinois Affiliate Nexus Tax unconstitutional. He went on to declare that nexus wasn’t established by the activity outlined in the statute. The case was originally filed by the Performance Marketing Association […]
News Brief: Take the 2012 AffStat Affiliate Marketing Survey
It’s hard to believe that it’s been ten years, but 2012 marks the 10th anniversary of the AffStat Affiliate Marketing Survey. Overseen by the fine folks at Affiliate Summit, the AffStat survey offers relevant and valuable insights into the affiliate industry. You can view last year’s results. Data from the 2012 AffStat survey will be […]
Cashing Out: Week of March 4th – 10th 2012 in Online Marketing News
Google rebrands Android Market as Play Google announced this week that, as of March 6, that it would be grouping all of its digital media services, including the Android Market, under the new banner of Google Play. Rather than continuing to separate its various content offerings in category-specific stores – such as the Android App […]
Cashing Out: Week of February 19th – 25th 2012 in Online Marketing News
White House Outlines Privacy Bill Of Rights The Obama Administration announced its newly outlined Consumer Privacy Bill of Rights February 23. Though the proposed bill is still in the blueprint stage, the White House says it will be working with “companies, privacy advocates and other stakeholders to develop and implement enforceable privacy policies.” The ideas outlined […]
News Brief: LinkShare Beats the Industry and Rakuten Joins the Logo
February has been a busy month for LinkShare. Most recently LinkShare announced the results of its fourth quarter in 2011. The numbers seem to indicate that LinkShare has followed through on its strategy to deliver a broad range of search engine marketing successfully.
Cashing Out: Week of February 12th – 18th 2012 in Online Marketing News
Googorola deal gets green light in Europe and the US The proposed merger between Google and Motorola is moving full steam ahead, following the announcement this week that the deal has been approved by both the European Commission and the US Department of Justice (DOJ). The news that the deal had been approved in Europe […]