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Understanding the New Legal Landscape for Marketers

Marketing a company will always include company management making regular alterations to their marketing strategy and policy when conditions change in the marketplace. Of course, any solid marketing strategy will also include a legal component designed to protect the business, as well as maintain sound policy regarding treatment of customers. In particular, and especially in […]

Cashing Out: Week of January 8th – 14th 2012 in Online Marketing News

Google integrates Google+ into search Google unleashed a major update to its core search engine this week – one that angered Twitter, had marketers concerned for their SEO, and finally put the importance of Google + into perspective. January 10, the search giant announced “Search, plus Your World,” a new integration between Google’s search and […]

Cashing Out: Week of January 1st – 7th 2012 in Online Marketing News

Among Google’s new IBM patents, “semantic social network” stands out  A January 3 article from SEO by the Sea reported that Google started off the new year with 217 new patents acquired through IBM. Google has since confirmed the story with Mashable, which reported that “the patents cover many different technologies, but they mainly deal […]

Tradedoubler Launches The Zoo Project, UK’s First Affiliate Marketing Incubator

Tradedoubler, the largest UK performance marketing network, announced the launch of the first UK incubator focused on entrepreneurial affiliate marketing companies. The Zoo Project  will provide £1 million of business resources and industry mentoring services for up to 20 affiliate marketing start-up companies that apply between now and January 6, 2012.  Business resources will include […]

Cashing Out: Week of May 29 – June 4 2011 in Online Marketing News

Twitter follows third party developers into photosharing Twitter announced June 1 in a blog post that it is launching its own photosharing service, in partnership with Photobucket. The feature allows users to upload images, hosted on Photobucket, and attach them to a tweet directly from Twittter. As for photosharing on smartphones, the post says they’re […]

Cashing Out: Week of May 22 – 28 2011 in Online Marketing News

PayPal sues Google and former employees over theft of trade secrets On May 26, Google unveiled its new mobile payment service, Google Wallet, and it only took a few hours for the public announcement to backfire. In direct response to the new mobile wallet, PayPal has filed a lawsuit concerning the theft of trade secrets […]

Cashing Out: Week of April 10-16th 2011 in Online Marketing News

Senators announce Commercial Privacy Bill of Rights High-profile Senators John Kerry and John McCain proposed a bill April 12 in the Senate to deal with what has been an ongoing concern of the Obama administration. The Commercial Privacy Bill of Rights Act of 2011 would see the Federal Trade Commission (FTC) enforcing “a clear and […]

Cashing Out: Week of March 27th – April 2nd 2011 in Online Marketing News

Microsoft goes after Google with antitrust suit How’s this for a case of the pot calling the kettle black? On March 28, Microsoft filed a formal complaint with the European Commission against Google, over antitrust issues. The complaint reflects Microsoft’s concerns that Google is unfairly restricting competition in online search and search advertising and that […]

Cashing Out: Week of March 20th-26th 2011 in Online Marketing News

  Deals industry revenue expected to reach $2.7 billion this year, study says Three years ago, you might have never heard of group buying or daily deals sites, but chances are you have by now, that is, unless you’ve been living under a rock. The surge in popularity of such sites has now been confirmed […]