"Offline Marketing" Posts

Comments Off on Best Marketing Campaigns: What Offline Tells the Online Marketer

Best Marketing Campaigns: What Offline Tells the Online Marketer

The best marketing campaigns are synchronized online and offline marketing campaigns that take hints from each other. These integrated marketing efforts cover all bases without missing a step, filling in the holes that each strategy might have alone. However, some …

Comments Off on Standing Out From The Rest: How to Attract More People to Your Small Business

Standing Out From The Rest: How to Attract More People to Your Small Business

The “small fish in a big pond” analogy is pretty apt for what a small business tends to seem like in the grand scheme of things. With all the other small fish swimming around, it’s hard to get noticed when …

Zoe-Lee Skelton
Comments Off on 5 Crucial Call Handling Tips for Increased Sales & Conversions

5 Crucial Call Handling Tips for Increased Sales & Conversions

Generating leads is one of the most challenging activities a business can face, with managing conversions one of the difficult aspects of this practice.

But despite the digital age, phone calls provide some of the highest quality leads and they …

Comments Off on FDA and the Marketing of E-Cigarettes

FDA and the Marketing of E-Cigarettes

As lawmakers pressure the US Food and Drug Administration to clamp down on the marketing of e-cigarettes, manufacturers and distributors alike are wondering what it will do to their $1.5 billion industry.

“We do anticipate becoming a regulated industry, so …

Comments Off on New Online Marketing Tools for Your Business

New Online Marketing Tools for Your Business

Online Marketing

Just when you think you’ve developed a solid plan of attack for your online marketing, the entire Internet landscape shifts. The SEO tools and analytics you’ve been using are probably a bit dated, and despite all the data you’ve accumulated, …

Comments Off on Build Your Marketing Playbook with Super Bowl Tactics

Build Your Marketing Playbook with Super Bowl Tactics

Each year, the hype surrounding the Super Bowl seems to reach a crescendo well before the actual game. One of the more unusual aspects of the big game is the fact that the ads are watched with almost as much …

What Consumers Want—Channel Preference Matters for Marketers

Changing Channels

In a recent post, I talked about the “Consumer Decision Journey,” a fresh perspective on how consumers evaluate and make purchase decisions, developed by the consulting firm, McKinsey. McKinsey was addressing the fact that consumer behavior is changing, and …

Consumers Go on a Journey, Escaping the Funnel

McKinsey Funnel

For decades, I, along with the majority of marketers, thought of the customer acquisition process in terms of a purchase funnel.

The funnel concept was uncomplicated. You dumped prospects into the top of the funnel. Through a series of qualifying …

The 3 Habits of Successful Social Media Sellers

There is a simple way to make social media sell for you. It’s practical enough that any business can gain benefits regardless of target market, products, services or size. It is the key to selling more with tools like Facebook, …

Why Mobile And Social Ads Are So Disruptive

It’s easy to hate advertising. It’s mostly unsolicited and it’s everywhere we go. So it’s no surprise that people really hate ads in social media and on mobile devices.

This week, eMarketer reported on a survey commissioned by AdAge and …