"Offline Marketing" Posts
Best Marketing Campaigns: What Offline Tells the Online Marketer
The best marketing campaigns are synchronized online and offline marketing campaigns that take hints from each other. These integrated marketing efforts cover all bases without missing a step, filling in the holes that each strategy might have alone. However, some marketers put too much faith in the online portion of a campaign. There are some […]
Standing Out From The Rest: How to Attract More People to Your Small Business
The “small fish in a big pond” analogy is pretty apt for what a small business tends to seem like in the grand scheme of things. With all the other small fish swimming around, it’s hard to get noticed when all the other fish are trying to do the same. Start-ups already have enough on […]
5 Crucial Call Handling Tips for Increased Sales & Conversions
Generating leads is one of the most challenging activities a business can face, with managing conversions one of the difficult aspects of this practice. But despite the digital age, phone calls provide some of the highest quality leads and they play a crucial role in generating online sales and enquires too, as a group of […]
FDA and the Marketing of E-Cigarettes
As lawmakers pressure the US Food and Drug Administration to clamp down on the marketing of e-cigarettes, manufacturers and distributors alike are wondering what it will do to their $1.5 billion industry. “We do anticipate becoming a regulated industry, so it is very possible the way in which we advertise will change,” said Andries Verleur, co-founder […]
New Online Marketing Tools for Your Business
Just when you think you’ve developed a solid plan of attack for your online marketing, the entire Internet landscape shifts. The SEO tools and analytics you’ve been using are probably a bit dated, and despite all the data you’ve accumulated, you’re not sure you’re headed in the right direction after all. It’s time to find […]
Build Your Marketing Playbook with Super Bowl Tactics
Each year, the hype surrounding the Super Bowl seems to reach a crescendo well before the actual game. One of the more unusual aspects of the big game is the fact that the ads are watched with almost as much interest as the game itself. The reason for this phenomenon is simple: The Super Bowl […]
What Consumers Want—Channel Preference Matters for Marketers
In a recent post, I talked about the “Consumer Decision Journey,†a fresh perspective on how consumers evaluate and make purchase decisions, developed by the consulting firm, McKinsey. McKinsey was addressing the fact that consumer behavior is changing, and with it, marketers need to change their thinking from a simple process of lead qualification to […]
Consumers Go on a Journey, Escaping the Funnel
For decades, I, along with the majority of marketers, thought of the customer acquisition process in terms of a purchase funnel. The funnel concept was uncomplicated. You dumped prospects into the top of the funnel. Through a series of qualifying actions (questionnaires, events, periodic direct or email contacts, sales calls, and so on), you determined […]
The 3 Habits of Successful Social Media Sellers
There is a simple way to make social media sell for you. It’s practical enough that any business can gain benefits regardless of target market, products, services or size. It is the key to selling more with tools like Facebook, Twitter, podcasts, YouTube, LinkedIn, and blogs. If you’re going to be successful at anything in […]
Why Mobile And Social Ads Are So Disruptive
It’s easy to hate advertising. It’s mostly unsolicited and it’s everywhere we go. So it’s no surprise that people really hate ads in social media and on mobile devices. This week, eMarketer reported on a survey commissioned by AdAge and conducted by Ipsos Observer, and findings did not bode well for digital advertisers. Overall, users […]