"Offline Marketing" Posts

2011: Year of the eCoupon?

If Google’s failed bid to buy Groupon did anything, it brought a whole lot of attention to a concept you might call “social couponing.” Not that Groupon needed the publicity, it was already on track to be what some analysts say is the fastest growing business in history. Groupon’s “shtick” is offering a deal of […]

Our Love/Hate Relationship with Gurus

You wanted it faster, cheaper and more of it. You bought into the lifestyle dream. You believed (and still do) that you could make millions without working by buying a $2,000 product. Maybe you’re to blame? Maybe, just maybe…

What Comes First, Marketing Or Manufacturing?

Perhaps the fourth quarter is not the best time to pose this seemingly simple question, but does marketing drive manufacturing, or is it the other way around? Back in 1776 Adam Smith, in his book Wealth of Nations, wrote that mass production, or the division of labor, was driven by “the extent of the market.”  […]

Milo vs. Google vs. Affiliates, Let the Coupon War Begin!

No one understands the coupon space better than affiliates. Couponing has in many ways been the bread and butter for the affiliate industry for years. Despite this, coupon affiliates have always had one big issue in promoting big box merchants: what to do about those that offer online ordering with offline pickups. Often the merchants […]

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Can Yahoo Help Starbucks Bring In More Customers?

One thing you can say about Starbucks – this is a company that’s willing to take risks and reinvent itself, especially when it comes to the digital world. This week, Starbucks launched the “Starbucks Digital Network” in partnership with Yahoo! in 6,800 U.S. stores. Starbucks introduced free Wi-Fi service to these stores in July, but […]

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Massive’s Failure Proof Of In-game Advertising’s Success

A short while ago, I wrote about some encouraging news in the in-game advertising market. There were some glimmers of hope while I questioned the details of the announcements. Since then, in-game ad firm IGA Worldwide received new funding and Electronic Arts launched a new integrated in-game ad dashboard. It seems that investment is happening […]

Free Code Generators Could Push QR Into the Mainstream

Recently, I wrote about QR (Quick Response) codes coming to TV ad campaigns. Now, Google has gone one step further to make them widely available online and insure ease of access. In case you haven’t been paying attention, QR codes are all the rage, because they provide an immediate connection to a mobile phone user […]

QR Codes And TV Campaigns Connect

Slowly but surely, the U.S. is catching up with the rest of the world in the use of QR (Quick Response). As I discussed in an earlier article, QR codes – those printed square black-and-white boxes that look something like barcodes – have made their way into American media channels. More and more, we’re seeing […]

Can Yahoo’s Focus on Content and Branding Keep It From Fading Into Irrelevance?

Do you Yahoo? No, you Google. Despite its best efforts Yahoo has never become a verb. As it continues its downward march into Internet oblivion, Yahoo got a double dose of bad news this week. Neilsen reported that Yahoo has lost even more market share in search, now falling behind Bing into third place. According […]

2010 Top Performance Marketing Companies in the Inc 5000

Last year, I started a tradition of culling through the updated Inc 5000 list of the fastest growing private companies to try and identify companies that are primarily focused on Performance Marketing / Affiliate Marketing out of the list to see how our industry is doing.  (Click here to see 2009’s list). Here are the […]