"Online Advertising" Posts

Comments Off on Smart Money: Financial Considerations For Online Advertising

Smart Money: Financial Considerations For Online Advertising

Imagine you’re planning a vacation. You’re trying to set a budget for the trip, and hotel costs are high. Wouldn’t it be nice not to have to pay for a room? Could having an RV save you some money? Unfortunately, there are a lot of extra costs associated with owning an RV – the costs […]

Comments Off on Best Marketing Campaigns: What Offline Tells the Online Marketer

Best Marketing Campaigns: What Offline Tells the Online Marketer

The best marketing campaigns are synchronized online and offline marketing campaigns that take hints from each other. These integrated marketing efforts cover all bases without missing a step, filling in the holes that each strategy might have alone. However, some marketers put too much faith in the online portion of a campaign. There are some […]

Comments Off on The Best Techniques To Optimize Your AdWords Remarketing Campaign

The Best Techniques To Optimize Your AdWords Remarketing Campaign

Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you get started. Essentially, remarketing involves targeting the visitors of a website by showing them ads […]

Comments Off on How to Create and Run an Effective Real Estate Facebook Account

How to Create and Run an Effective Real Estate Facebook Account

Social media is a very powerful thing. It can allow you to make direct connections with consumers and network with potential clients. One industry that can certainly benefit from internet social networking is real estate. However, many real estate companies may still be confused on how to best harness the power of social media sites […]

Zoe-Lee Skelton
Comments Off on 5 Secrets to Make Your Programmatic Marketing Successful

5 Secrets to Make Your Programmatic Marketing Successful

It’s all about the right product, the right place, and the right time, right? Wrong. Increased competition, media fragmentation and dwindling attention spans mean you need to identify and engage your audience in the quickest and most efficient way possible, in order to remain profitable. But if you’re under the illusion that Programmatic Marketing is […]

Comments Off on I Have to PAY for This?!? The Online Myth of ‘Free’

I Have to PAY for This?!? The Online Myth of ‘Free’

free

Back in the mid-90s, as I remember it; the Internet was mostly fan-made music sites, Yahoo! was the best search engine, and only the larger retailers had a web presence. Back then, it felt like everything at your fingertips was there for free – as long as you paid your ISP every month. This was […]

4 Ways to Step Up Your Digital Marketing in 2014

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new markets you’re going to crack in to, new campaigns you’re going to launch, new partnerships […]

Comments Off on 6 Fast & Easy Ways To Boost Your Adwords CTR

6 Fast & Easy Ways To Boost Your Adwords CTR

Increasing your CTR shouldn’t be rocket science, a few small tweaks here and there typically does the trick.  Here are my six fast and easy ways (each one can be done under 5 minutes) to help you lower your costs while optimizing your Adwords campaigns.  Ready, set, prepare for liftoff… 1) Use Ad Extensions Enhance […]

Mobile Click-to-Call: Why You Need a Trackable Number for Real Results

For testing purposes, we recently started conducting some click-to-call campaigns for multiple call tracking clients. One very interesting test was with a Holiday Inn Express in Utah. Let me explain what we did and why the results could matter to you. What is Mobile Click-To-Call Mobile click-to-call is an ad that appears on a smart phone […]

The Ad Herd is Migrating to Unmeasured Media

Since 1956, the ad industry’s leading publication, Advertising Age (or Ad Age for short) has been tracking the ad spending of the top 100 U.S. advertisers – and since that time, “measured” and “unmeasured” media have been analyzed. Before the Internet, “measured” media consisted primarily of TV and print, which were subject to ad tracking […]