"Online Advertising" Posts

Advertising Drives Twitter Into the Future

Twitter

It wasn’t long before Twitter’s first 15-second TV ad hit the airwaves that media and tech pundits were all atwitter about Twitter’s advertising strategy. And with good reason: Already, Twitter’s approach to advertising looks more plausible than Facebook’s.

Twitter employed …

Amazon Tees Up Kindle to Make a Play for Serious Ad Dollars

eReaders

With all the hoopla surrounding last week’s Facebook IPO (which looked like more fizzle than sizzle), it’s easy to overlook the other hot game in town: the tablet market. The fact is, tablets today represent a more effective online ad …

For Clues to Smart Online Media Buys, Keep an Eye on Online Publishers

In an era when every marketing dollar counts, online marketers are always looking for the magic bullet in online media buys. Smaller marketers in particular need to make their ad investment work really hard, and choosing the right media is …

Plugins That Turn Your WordPress Site Into a Marketing Powerhouse

WordPress Plugins

When it comes to blogging systems, few can compare to the popularity and functionality of WordPress. A site can be created and put to use in no time flat, but the real draw is the platform’s customization. And the extent …

Twitter Emerges as a Brand Marketing Tool

Facebook may be garnering much attention for its recent nod to brand marketers, but there’s another social media tool that is following much the same path without the fanfare: Twitter.

While Twitter has sometimes been dismissed as an inconsequential way …

SXSW Preview Day 4: Harnessing Crowds and Measuring ROI

Every year, SXSW Interactive (aka Geek Spring Break) gets a little bigger than the year before. To make things easier, we’ve combed the list of panels, looking for the best opportunities for affiliates and marketers. Each day this week, we’ll

Comments Off on SXSW Preview Day 3: Your Data and Your Brain

SXSW Preview Day 3: Your Data and Your Brain

Every year, SXSW Interactive (aka Geek Spring Break) gets a little bigger than the year before. To make things easier, we’ve combed the list of panels, looking for the best opportunities for affiliates and marketers. Each day this week, we’ll

Comments Off on SXSW Preview Day 2: A Case for Industry Evolution

SXSW Preview Day 2: A Case for Industry Evolution

The top picks for Saturday, March 10, cover a wide range of topics from analytics to the current state of journalism. To keep things simple, I’ll begin with the earliest panel of the day (starts at 9:30 a.m), Multi y Mono: A Cultural Advertising Battle. Unless you haven’t read a news story in a few years, you‘ll know that ethnic minorities are fast becoming a huge chunk of the consumer economy. To that point, this panel will explore the potential for minority-owned agencies and minority marketers to take the lead in advertising. Listed panelists include Carl Settles (Media Communications Council), Kelli Coleman (GlobalHue), Leslie Wingo (Sanders\Wingo), and Sergio Alcocer (LatinWorks).

SXSW Preview Day 1: Hit the Ground Running

SXSW Interactive opens its doors officially Friday, March 9. And one of the ladies best equipped to kick things off will take the stage at 2 p.m. Friday. In Battle for the User Soul: Gamification's Dark Side, user advocate and former game developer Kathy Sierra will look at how games have become a way to bribe people to engage or join a community as opposed to helping users do what they really want to do.

One-on-One Interview with 2012 Affiliate Manager of the Year Kim Salvino

Kim Salvino I see opportunities for affiliate marketing all around us! Specifically, I would love to see local news sites abandon the display marketing method and move towards the affiliate marketing model. Rather than charging advertisers per view or click, I would like to see them testing the CPA model, learning that they could find greater benefit in referring sales rather than just traffic. I think we will continue to see our local Affiliate Summit and Meetup groups grow as people seek genuine ways to supplement their income or to leave a job they are unhappy in altogether.