"Online Marketing" Posts

Influencer Marketing Tips and Tricks for Businesses

Every expert in internet marketing will tell you that creating a strong online presence requires you to engage with the major industry influencers. If you have ever bought Instagram followers, Twitter followers or Facebook fans, then you certainly know that …

10 Tools Marketers Can Use for Better Results

Marketing isn’t an exact science. Often, it’s more trial and error to see what works for consumers. But it’s not all guesswork. In fact, marketers can use several tools to take out much of the guesswork. Here are a few …

How Storytelling in Marketing Generates Happy Endings

Think back to when you were a kid. Did you love having your parents read you bedtime stories? Do you have fond memories of crowding around grandma while she read a few tales from her collection? There’s an important lesson …

Greg Shepard

Businesses Are Losing $4 Trillion Due to Abandoned Shopping Carts – But Here’s What You Can Do

Can you imagine what grocery store parking lots would look like with $4 trillion worth of food abandoned in shopping carts? It’d be messier than an Interstate highway on The Walking Dead. But that’s exactly the scenario in the digital …

3 Ways to Market Luxury Products via Mass Appeal

Marketing luxury products and services online brings with it it’s own set of challenges. While part of luxury’s value proposition is the exclusivity it offers, that exclusivity doesn’t always align well with the inclusive nature of the modern online ecosystem.…

What You Need to Know About Search & Beacons for Your Marketing Plan

As the leader of a small business, you want to take advantage of the opportunities that technology gives you, but it is overwhelming to stay on top of new trends. Your best bet is to start small and take actions …

4 IT Department Mistakes That Can Hurt Your Business

4 IT Department Mistakes That Can Hurt Your Business

Today’s company relies increasingly on technology for success. Between 2010 and 2013, the percentage of small business owners who felt keeping up with new technology was very important to the success of their company rose from 65 percent to 70 …

Mind the Gap: 7 Essential LinkedIn Do’s and Don’ts

This article is from MissyWard.com where I regularly post about online marketing, business strategies, and internet marketing events.

LinkedIn has nearly half a billion users, with two new members joining every second, according to Jeff Weiner, CEO of LinkedIn.

Because …

Greg Shepard

What If Your eCommerce Platform Integrated With Your Affiliate Channel?

When it comes to reconciling your affiliate network activity with your ecommerce platform, you probably know full well the process is far less than ideal. After all, your ecommerce platform is isolated from your affiliate channel in a way that …

Greg Shepard
Comments Off on Affiliate Marketing Has Disrupted Mainstream Marketing In A Very Good Way

Affiliate Marketing Has Disrupted Mainstream Marketing In A Very Good Way

If you aren’t familiar with affiliate marketing, you might not know that it is a $4.2 billion dollar business set to grow to $6.8 billion by 2020. Or that nearly 7,000 marketers attend a conference called Affiliate Summit twice each …