"Online Marketing" Posts

4 IT Department Mistakes That Can Hurt Your Business

4 IT Department Mistakes That Can Hurt Your Business

Today’s company relies increasingly on technology for success. Between 2010 and 2013, the percentage of small business owners who felt keeping up with new technology was very important to the success of their company rose from 65 percent to 70 percent, according to a National Small Business Association survey. While having a tech support team […]

Mind the Gap: 7 Essential LinkedIn Do’s and Don’ts

This article is from MissyWard.com where I regularly post about online marketing, business strategies, and internet marketing events. LinkedIn has nearly half a billion users, with two new members joining every second, according to Jeff Weiner, CEO of LinkedIn. Because of its unique user demographic, smart companies and businesses are seeing the increased potential of […]

Greg Shepard

What If Your eCommerce Platform Integrated With Your Affiliate Channel?

When it comes to reconciling your affiliate network activity with your ecommerce platform, you probably know full well the process is far less than ideal. After all, your ecommerce platform is isolated from your affiliate channel in a way that makes seamless shifting of information between the two nearly impossible. To optimize your affiliate channel, […]

Greg Shepard
Comments Off on Affiliate Marketing Has Disrupted Mainstream Marketing In A Very Good Way

Affiliate Marketing Has Disrupted Mainstream Marketing In A Very Good Way

If you aren’t familiar with affiliate marketing, you might not know that it is a $4.2 billion dollar business set to grow to $6.8 billion by 2020. Or that nearly 7,000 marketers attend a conference called Affiliate Summit twice each year. Or that 80% of advertisers allocate 10% of their marketing budget to affiliate marketing. […]

Strategies and Techniques for Marketing an Online Course Offering

Strategies and Techniques for Marketing an Online Course Offering

Businesses should always be looking for ways to develop additional revenue streams, especially when they’re natural to the core value offerings already being presented. And while there are many different options for creating alternative revenue streams, one option that’s conducive to growth is educational courses and training. The Value of Offering Training Courses Offering education […]

Comments Off on Best Marketing Campaigns: What Offline Tells the Online Marketer

Best Marketing Campaigns: What Offline Tells the Online Marketer

The best marketing campaigns are synchronized online and offline marketing campaigns that take hints from each other. These integrated marketing efforts cover all bases without missing a step, filling in the holes that each strategy might have alone. However, some marketers put too much faith in the online portion of a campaign. There are some […]

Comments Off on Four Great Cities for Business Startups

Four Great Cities for Business Startups

Four Great Cities for Business Startups

Entrepreneurship is thriving most vibrantly in states and cities conducive to business. The Kaufmann Index identified Montana, Wyoming, North Dakota and Colorado as the states hosting the greatest startup activity in 2015. These four metro areas also stand out as hotspots for entrepreneurs seeking a new home for their startup. Austin, Texas Austin topped Kaufmann’s […]

Comments Off on How Millennials Will Shape the American Economy

How Millennials Will Shape the American Economy

Time Magazine labeled Millennials the “Me Me Me Generation” in 2013, and it was an article that sparked controversy from both younger and older readers. Time called America’s youth “narcissistic, overconfident, entitled and lazy,” but Millennials may turn out to be the most productive generation in our nation’s history. Millennials are entrepreneurial despite graduating college […]

5 Effective App Marketing and Distribution Strategies

Launching an app is a fun, yet stressful process. You’re putting your creation out for everyone to see and use, and hopefully rate five stars. But with thousands of apps on the store market, how do you ensure that people will see your product? You’ll need to develop a killer strategy that brings you success. […]

Comments Off on Tips On Marketing Your Crowdfunding Page

Tips On Marketing Your Crowdfunding Page

You market your website, your business in general, and even your social media accounts. You market yourself because marketing is the one sure thing to breed a successful business. Whether you are an established business, or you are just getting started, marketing is important.