"Online Marketing" Posts

The Best Local SEO Practices 2016

With more people performing searches on their phones, local SEO is bigger than ever and more important to businesses than ever before. These tips are there to create a smoother and smarter SEO effort in 2016 – take a look at these tips. The Trends Say, “Go Mobile!” Having a mobile-friendly campaign is not just […]

Greg Shepard
Comments Off on Here’s A Shopping Cart Strategy That Will Improve A Merchant’s Search Marketing

Here’s A Shopping Cart Strategy That Will Improve A Merchant’s Search Marketing

Search. It’s an integral part of everything and anything online and, of course, it’s key to a successful affiliate channel program. Run ads. Get clicks. People buy. Alas, if only it were that simple. Over time, search has “grown up” and become far more intricate, intelligent and effective. In an article entitled, Should Merchants Allow […]

Comments Off on Audience First: How to Build a Business Without a Product 

Audience First: How to Build a Business Without a Product 

Audience First-How to Build a Business Without a Product 

For most entrepreneurs and inventors, the first step to forming a business often involves developing a product or service. It’s business school 101. However, this isn’t always the case, especially in this hyper-connected world. Now, an increasingly successful approach to starting a business has been to develop and grow an audience before the product: the […]

The 7 Types of Insurance Business Owners Value Most

No entrepreneur is safe from lawsuits and legal challenges, no matter how small your business may be. Companies of all sizes can become a primary target for lawsuits and other catastrophic events that will shut the operation down. Since 90 percent of startups fail these days, this isn’t a risk you want to take. When […]

Five Must Have Web Design Trends for 2016

As 2016 approaches, web design and technology is more advanced than ever before and the digital world has evolved to become an integral part of society and consumers’ lives. Regardless of what type of business you manage, the Internet provides a vast and valuable opportunity to attract new clients and stay in touch with existing […]

Comments Off on Five Things That SBOs Need to Know About Mobile Marketing

Five Things That SBOs Need to Know About Mobile Marketing

When you think about phone marketing, what comes to mind? Maybe you picture uncomfortable hours spent cold-calling potential clients. Or, perhaps, you consider it from a consumer’s perspective and think about annoying telemarketers who blow up your phone. While these would certainly be negative impressions, don’t be fooled into thinking that this is where phone […]

Comments Off on Top 3 Startup Productized Business Strategies

Top 3 Startup Productized Business Strategies

Many entrepreneurs, motivated by the freedom of being their own boss, or looking at the significantly higher earning potential which running an online business can offer, have embarked upon an internet-based business model where multiple customers, which consequently also creates multiple income streams, are offered a pre-packaged, flat rate service. This model is commonly referred […]

Comments Off on 3 Marketing Partnerships that Worked & Why

3 Marketing Partnerships that Worked & Why

3 Marketing Partnerships that Worked & Why

The marketing team at Burger King came up with a genius proposal in August—call a ceasefire with rival fast food chain McDonald’s and join forces to a create a burger that could possibly solve world peace. It was called the McWhopper and Burger King formally asked McDonald’s to help make them at select locations around […]

Comments Off on The Best Techniques To Optimize Your AdWords Remarketing Campaign

The Best Techniques To Optimize Your AdWords Remarketing Campaign

Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you get started. Essentially, remarketing involves targeting the visitors of a website by showing them ads […]

Eli Martin

5 Safe Lead Generation Tips to Avoid Being Burned by Click Fraud

Click fraud is a growing epidemic that’s plaguing online advertising. Time and time again, marketers are tricked into thinking traffic from bots are real, human leads. Click fraud can cost you money and potential leads. Reduce your fraud risk by employing these five safe lead generation tips. Tip No. 1: Know where you’re buying traffic […]