"Online Publishing" Posts

Comments Off on The Best Techniques To Optimize Your AdWords Remarketing Campaign

The Best Techniques To Optimize Your AdWords Remarketing Campaign

Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you get started. Essentially, remarketing involves targeting the visitors of a website by showing them ads […]

Plugins That Turn Your WordPress Site Into a Marketing Powerhouse

WordPress Plugins

When it comes to blogging systems, few can compare to the popularity and functionality of WordPress. A site can be created and put to use in no time flat, but the real draw is the platform’s customization. And the extent of that customization is almost staggering. Versatile and often open sourced, plugins allow you to […]

Why Long-Form Writing Still Matters

This coming year is likely to be one of evolution. As services mature, policies change, and new ideas try to break through, we’re required to adapt. But one adaptation I’m hoping we resist is the wholesale adoption of short-form brevity at the expense of long-form revelation. What do I mean by that? Yes, I love my Twitter […]

WSJ Social: An Experiment in Citizen Journalism

In the midst of a flurry of Facebook bells and whistles being introduced at its f8 conference last week, I was struck not by Mark Zuckerberg’s unbridled enthusiasm, but rather by an unrelated comment made by Maya Baratz, Head of New Products for the Wall Street Journal. Baratz told Jeff Bercovici of Forbes that Facebook […]

Turning the Page on the Book Industry

  There is no friend as loyal as a book. —Ernest Hemingway I love books. I love technology. And of late, I find myself asking more questions about the relationship between the two. While I have shelves groaning under the weight of books yet to be read, I also have a Kindle stuffed to the […]

Comments Off on High-profile Amazon Hire Coincides With Book Expo America, Signals Publishing Industry Power Shift

High-profile Amazon Hire Coincides With Book Expo America, Signals Publishing Industry Power Shift

Enjoying a partnership with the BlogWorld and New Media Expo this year, publisher’s conference Book Expo America (BEA) witnessed a hiring on May 24 that’s sure to spawn posts and Tweets as well as articles and editorials. The announcement that Amazon had hired publishing industry veteran Laurence Kirshbaum, came just in time for the BEA, […]

Comments Off on When Is A 0.82% Conversion Rate from Free Trial To Paid Subscription A Win?

When Is A 0.82% Conversion Rate from Free Trial To Paid Subscription A Win?

In answer to the headline, it is when your target is 0.2 percent, but is that low of a conversion rate a sustainable business? In a paidContent article last week about the UK Times paywall the meager conversion of 0.82 percent of iPad users from trial to paid users was cited as a win, beating […]

Productivity: Top 10 Tips For Hassle Free Outsourcing

Without a doubt, people go into business for themselves in order to control the amount of money they make, and the amount of time they spend making it. Working for someone else your hours are set. The amount of money is set, and you have little control of the work you do. Creating your own […]

Times Paywall: Survival of the Fittest?

“All the news that’s fit to print,” the long-time slogan of the venerable New York Times, just doesn’t fit anymore. While the Times has had a digital edition for quite some time (and a pretty slick iPad application to boot), it has finally, perhaps reluctantly, succumbed to the realization that print subscriptions are unsustainable. On […]

The Death and Re-Birth of Book Publishing

We’re not even at the end of Q1, and 2011 has already been a rough year for the book retailers. But while retailers struggle and fold, there might be new opportunities on the horizon for publishers and authors alike, and a publishing phoenix just might still rise from the ashes of yet. In February, Borders […]