"Online Publishing" Posts

Why Pick Paywall When Other Options Abound?

According to an article in the Independent , Rupert Murdoch’s paywall at The Times has alienated advertisers, news sources, and even journalists that work there. These reported problems stem from a reported drop in traffic due to  the paywall, publicists worried that their client stories won’t be seen due to the paywall, and that journalists […]

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The Times, They Are A Changing

That chill in the air you felt the other day might have been from the cold wind that blew over the print media, when one of their own admitted the future is coming fast and is entirely digital. In a speech this week in London, New York Times publisher Arthur Sulzberger was asked whether his […]

The Digital Tsunami

Look at the latest moves by Amazon, Apple, and USA TODAY, all reported in the past week. They have a commonality that suggests traditional communications are being swept away by a digital tsunami of historic proportions. Amazon is readying a web-based subscription service that will deliver content via a web browser or through new televisions […]

10 Reasons Why Google’s Newspass Might Fail

The other day, we covered how Google is testing a new paywall system for newspaper called Newspass. But given where the newspaper industry is headed, there’s a very a plausible chance that Google is coming too late to the party. Essentially, newspapers have struggled with their online revenues because they’ve been unable to successfully implement […]

Google Moves to Corral Newspapers into Newspass

Google has received a lot of blame for the decline of newspapers. It looks like Google might now be poised to bail newspapers out and make them reliant on the search giant. Google is testing a new paywall system. Called Newspass, this new system seems like it can make micropayments a viable revenue model and […]

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Despite Amazon Fanfare Kindle Not the Final Chapter on Paperbacks

Recently Amazon announced that it has sold more copies of e-books for its Kindle e-book reader compared to hardcover books. While cynics might dismiss the announcement as a counter to Apple’s attempts to position its iPad tablet computer as the de facto reading device; the announcement does signal a shift in consumer habits and perhaps […]

Revival of the Fittest: iPad Breathes New Life into Popular Magazines

Most print publications have been bleeding red ink for a long time. Some of them have thrown in the towel and gone out of business. But now the iPad is breathing new life into print publications, especially magazines. As usual, it appears that Apple is once again re-shaping the way we consume and interact with […]

3 Signs of Hope for Newspapers

Recent history hasn’t been kind on the newspaper industry. Ad revenues dropped, then circulation fells, and then ad revenues dropped some more. It’s been so hard to watch that we even ran a 6 part series on how newspapers could save their own a**es. Well, they’re certainly not out of the woods yet, but it […]

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Evolution of Social News Organizations (part 6)

In the last installment (part 5) of our series, we looked at how diversified an SNOs ad model is. Specifically, we explored how SNOs use all the user data available through social media and mobile apps to deploy hyper-targeted ads that blend CPM, CPC, and CPA ad models. Today, we look at some of the […]

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Diversified Ad Revenues & Social News Organizations (part 5)

So far in our series on Social News Organizations (SNOs), we’ve looked at how SEO, social media, and mobile apps could all be used to drive and retain registered users, and collect user data for hyper-targeting ads. Well, today we consider how SNOs can use these different channels and the user data available through them […]