"Performance Marketing" Posts

A Guide to Changing Website Host from Shared to VPS Hosting

E-commerce and web hosting have both come a long way since the early days of the web. The original technologies that gave birth to the asynchronous, page-based architecture of the web formed a capable foundation for some truly innovative and powerful services that now make it possible to launch a business in record time. But […]

Comments Off on Best Marketing Campaigns: What Offline Tells the Online Marketer

Best Marketing Campaigns: What Offline Tells the Online Marketer

The best marketing campaigns are synchronized online and offline marketing campaigns that take hints from each other. These integrated marketing efforts cover all bases without missing a step, filling in the holes that each strategy might have alone. However, some marketers put too much faith in the online portion of a campaign. There are some […]

Yazing Hopes to Simplify Affiliate Marketing & Monetize Recommendations

Yazing, a new monetization platform for bloggers, social media influencers, and affiliates launched their first version of their platform last week. In a nutshell, anyone can become a member of Yazing and as such, instantly become an affiliate and start earning cash rewards promoting brands they love. Members gain instant access to a growing list […]

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5 Successful B2B Marketing Strategies

B2B marketing requires a lot of time and money to be successful. There are so many different strategies to choose from, it’s hard to find the best method for generating the most leads and earning over the business of potential customers. If you’re trying to put together a B2B marketing strategy, take a look at […]

Comments Off on “Last in” Affiliate Attribution Needs a Second Look

“Last in” Affiliate Attribution Needs a Second Look

One of the hottest marketing topics in 2013 is attribution, or which marketing channel (or channels) gets credit for a single sale.  Attention to attribution is skyrocketing in marketing organizations, because in many companies reporting has been set up so that every channel claims 100% of the final sale, even when their efforts were only […]

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“Help Wanted: Full Time Employment – Inquire within”.

Those were the days. If you needed help, you stuck your sign in the window and BAM someone walked in and asked you about the job you had to offer. Opportunity Knocks Employers now rarely come into contact with key active Candidates on their home turf anymore. The only recent case I can think of […]

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6 Fast & Easy Ways To Boost Your Adwords CTR

Increasing your CTR shouldn’t be rocket science, a few small tweaks here and there typically does the trick.  Here are my six fast and easy ways (each one can be done under 5 minutes) to help you lower your costs while optimizing your Adwords campaigns.  Ready, set, prepare for liftoff… 1) Use Ad Extensions Enhance […]

Comments Off on News Brief: Adidas Retains Affiliate Management Firm Acceleration Partners

News Brief: Adidas Retains Affiliate Management Firm Acceleration Partners

Affiliate Summit East is usually a time for announcements within the affiliate industry. The first came today as Acceleration Partners announced that they have been retained by adidas to manage adidas’ affiliate program on Commission Junction. The shoe vertical is a very competitive space but Robert Glazer, managing partner at Acceleration Partners, should be quite […]

Day 1 of AM Days: Insights You Can Put to Work Today

Go For It

At the conclusion of the first day of Affiliate Management Days, I would submit that it was singularly the most educational day I’ve spent at a conference in quite some time. Starting with Tim Ash’s (SiteTuners) entertaining opening keynote, highlighting why you should really spend more resources worrying about affiliate link landing pages than you […]

Affiliate Management Days Preview: A Time to Learn

It’s hard to believe that Affiliate Management Days is almost upon us. Running March 8-9, AM Days promises to be one of the more interesting conferences I will attend in 2012. It might seem like an easy thing for me to say since I’m speaking, but I’m even more excited about the other presenters that […]