"Privacy" Posts

Cashing Out: Week of March 27th – April 2nd 2011 in Online Marketing News

Microsoft goes after Google with antitrust suit How’s this for a case of the pot calling the kettle black? On March 28, Microsoft filed a formal complaint with the European Commission against Google, over antitrust issues. The complaint reflects Microsoft’s concerns that Google is unfairly restricting competition in online search and search advertising and that […]

The Growing Attraction of Knowing What Customers Feel — Instantly

Social media has revolutionized the way people communicate with each other, but it has also done a number on the way marketers analyze consumer behavior and feedback. Social media has caused marketers to think in real time about how to best promote their products or services to consumers who have more choices than ever before. […]

How Involved in Social Media Should the Government Be?

Last week, Facebook put-out a 26-page retort to the FTC’s preliminary report on privacy regulation. Unsurprisingly, the document wreaks of economic interests, but it also raises some questions about who should foot the bill for social media. Through its retorts, Facebook seemed to be appealing to precisely to the kind of concerns that policy makers […]

Facebook: A Bull In A Privacy China Shop

In the same way we liked to pick on Microsoft in the 90s, Facebook has become a popular punching bag. Defenders point to the positives. Through Facebook we can keep up with friends, share photos, and play games. For many of us, Facebook has become a digital version of the local hangout. But do you […]

Will The FTC’s Privacy Initiative Undercut $51 Billion Plus In Projected Ad Spend?

The online privacy issue just will not go away, and it may well come to a head next year. In May, I wrote about the fact that the U.K. was mirroring the U.S. in terms of its concern about online privacy and, more specifically, the use of behavioral targeting without an opt-out provision. Now the […]

Is Mark Zuckerberg Right About Privacy?

Mark Zuckerberg’s mouth has gotten him a lot of trouble over privacy issues. In January, he declared the end to the age of privacy, and admitted “that if he were to create Facebook again today, user information would by default be public, not private.” Then, in April, a NY Times journalist outed Zuck’s true privacy […]

A Third of Americans Swimming with Sharks, A Third of Americans Still Unsure

Are Americans swimming with sharks when they pull out their credit cards to buy something online? It looks like that’s the case, as a new study finds at consumers in the U.S. are victims of fraud more often online than anyone else in the world. The study by computer security vendor F-Secure surveyed consumers in […]

Comments Off on RFID Hooks Up With Social Media

RFID Hooks Up With Social Media

There was a time when RFID (Radio Frequency Identification) tags were regarded as nothing more than a way for retailers to control their inventory. Now marketers are seeing the potential for a whole different application of this technology… so much so that privacy advocates are getting nervous. In August, Wal-Mart started to put removable “smart […]

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Startup Has A Different Way Of Looking At Location Discreetly

As soon as an online vertical gains traction in the market, someone comes along with a variation that demonstrates another way of looking at things. And so it is with location-based services. I recently talked about Foursquare, Gowalla, Brightkite, and some of the others in this market, all of which essentially reward users for “checking […]

Consumers Have Something New to Sell – Their Data

Today, online marketers try to find out as much as they can about customers, sometimes “paying” them to reveal personal information. Rewarding a consumer for being forthcoming about their likes, dislikes and preferences may be one way to get valuable marketing intelligence. At the same time, it could reduce concerns about privacy, since the marketer […]