"Search Engine Marketing" Posts

What You Need to Know About Search & Beacons for Your Marketing Plan

As the leader of a small business, you want to take advantage of the opportunities that technology gives you, but it is overwhelming to stay on top of new trends. Your best bet is to start small and take actions that are less time-intensive but offer significant rewards. For example, improve your search marketing and […]

Greg Shepard
Comments Off on Here’s A Shopping Cart Strategy That Will Improve A Merchant’s Search Marketing

Here’s A Shopping Cart Strategy That Will Improve A Merchant’s Search Marketing

Search. It’s an integral part of everything and anything online and, of course, it’s key to a successful affiliate channel program. Run ads. Get clicks. People buy. Alas, if only it were that simple. Over time, search has “grown up” and become far more intricate, intelligent and effective. In an article entitled, Should Merchants Allow […]

5 SEO Elements Your Local Business Might Be Missing

5 SEO Elements Your Local Business Might Be Missing

As business owners, you rarely have time for anything else. If you’re not managing your shop (whether on- or offline), you are out with friends and family. Life is a constant balancing act. It’s not uncommon to lose sight of important things, like eating right or taking a vacation. The same can be said for […]

Comments Off on 7 SEO On-site Factors Businesses Need to Understand and Implement

7 SEO On-site Factors Businesses Need to Understand and Implement

If you build it they will come. That’s what a lot of people think in regards to websites and visitors, though sadly it’s not true. It’s something a lot of small business site owners don’t realise and often a crippling factor for businesses that rely heavily on Internet leads. Search engine visibility does not come […]

4 Ways to Step Up Your Digital Marketing in 2014

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new markets you’re going to crack in to, new campaigns you’re going to launch, new partnerships […]

Comments Off on 6 Fast & Easy Ways To Boost Your Adwords CTR

6 Fast & Easy Ways To Boost Your Adwords CTR

Increasing your CTR shouldn’t be rocket science, a few small tweaks here and there typically does the trick.  Here are my six fast and easy ways (each one can be done under 5 minutes) to help you lower your costs while optimizing your Adwords campaigns.  Ready, set, prepare for liftoff… 1) Use Ad Extensions Enhance […]

Free SEO Keyword Tools to Boost Quality Traffic

Many free SEO keyword tools can generate thorough keyword research. This research is the foundation on which search engine marketing and optimization campaigns are built. These keywords are the driving force behind increasing traffic. Whether your goals are to sell, educate or increase inbound leads, these targeted phrases will help you reach your goals. Identifying […]

Google’s Quest for Universal Search Comes with Risk

By the time you read this, Google will probably have introduced yet another refinement to its ubiquitous search engine, or maybe it will announce another acquisition. In the official company blog on August 8, Amit Singhal, SVP of Google Search, wrote, “Larry Page once described the perfect search engine as understanding exactly what you mean […]

Recovering Your Search Engine Mojo in a Post-Penguin World

Contributors to SEO

Many web marketers promoting their websites in competitive industries were left shell-shocked by Google’s latest algorithmic update. Meant to devalue webspam and improve quality in the SERPs, Google targeted many accepted methods of link building. The good news is that your website might see a boost. However, if you’ve relied on SEO more than producing […]

The Epic Fail of Google’s Penguin Update

For those of us who work in online marketing, or even online reputation management, it’s important to remember where our bread is buttered. The tools we use to become successful, and ultimately to make money, are the very same tools that the average online user implements to obtain day-to-day information in a word, search engines. […]