"Search Engine Marketing" Posts

Getting the Most Out of Social Aided Search

At some point during the last year, you’ve been hit with the word social: the social web, social apps, or social marketing. By now you’re probably a bit skeptical about the value of social, but when applied to real-world projects, leveraging social can generate real results. Recently our agency started testing the results of making […]

Pubcon South 2011, Day 1 Recap

Pubcon South in Austin is a bit smaller than the Vegas show, well, a lot smaller but that doesn’t mean any less valuable.   In fact, because of the size you not only get 1 on 1 interactions with some of the smartest people in the Search, Social and Affiliate industries, but you get to learn […]

Inflicting Damage: Google Napalms UGC, Competitors And Content Farms

According to Google, last week’s Google’s algorithm update was supposed to help people find “more high-quality sites in search.” But when you look at the top 25 losers, you can’t help but notice Google seems to have devalued user-generated-content (UGC), and some of the losers can be construed as competing with Google’s modus operandi (MO). […]

Got Bad Links? Consider Google’s Pummeling of Overstock Fair Warning

A clear message was sent this week to CEOs, webmasters and marketing managers across the industry: go check the inbound links to your site and the SEO firm that’s getting them for you. You may be the next casualty of Google’s newfound quest for improved natural, search results. In the last thirty days, Google penalized […]

Bing and Yahoo’s Decision To No Longer Enforce Trademark Will Equal Mo’ Money and Fewer Problems

As of March 3rd, 2011, Bing and Yahoo! will no longer be policing trademark complaints. Advertisers will be free to bid on any trademarked term they please. If a company feels they are being violated, Bing and Yahoo! suggest that they take it up directly with the advertiser. This is an interesting announcement on many […]

The 10 Internet Marketing Channels Crucial to Your Success in 2011

When I talk to people outside the industry and ask them how they define internet marketing, I usually hear one of two things: Those ads that appear when you do a Google search, or It has something to do with Facebook, right? Internet marketing is much bigger than Google and Facebook. To reach their target […]

Bing Flatters Google

That say that imitation is the highest form of flattery…well Google thought that Bing might be “imitating them” in the form of copying their search results. So the Google engineers rigged a “sting” to catch Bing in the act. Google engineers set up random results on their site for a series of unlikely search terms, […]

Facebook Can do Popularity, Just Don’t Call it Search

There’s no shortage of speculation about Facebook ultimately displacing Google and taking over search. For starters, Americans spend more than 6 times as much time on social networks as they do searching. More importantly, search engines such as Bing and Blekko have already integrated Facebook’s Open Graph into their SERPs. But while Google has only […]

Comments Off on Google Offers, If You Can’t Buy ’em, Beat ’em

Google Offers, If You Can’t Buy ’em, Beat ’em

I got an email from our editor asking me what I thought about Google Offers and if it is something I’d want to write about.  I initially thought that it was just another attempt for Google to try be social, something Google still hasn’t figured out it can’t do in a vacuum. But something about […]

Comments Off on Have You Checked Your Follow Settings Lately? One Huge SEO Mistake To Avoid

Have You Checked Your Follow Settings Lately? One Huge SEO Mistake To Avoid

My friend runs an extremely niche social community with more than 30,000 active members. Members can have their own blogs and they have a very popular forum. The members are very dedicated to the community and are always adding new content. While writing a new post for the community the other evening, I realized that […]