"SEO" Posts

3 Tips To Boost Your Medical Practice Search Rankings

3 Tips To Boost Your Medical Practice Search Rankings

If you have your own local medical practice, you understand how important it is for potential patients to be able to find you on the Internet. But if you live in a larger area with hundreds or even thousands of medical professionals to choose from, how can you set yourself apart from your competition online? […]

Comments Off on 10 Helpful Tips For Local SEO And Online Marketing

10 Helpful Tips For Local SEO And Online Marketing

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Increasing numbers of mobile searches and also a real focus from Google in offering local search results when applicable – getting on top of local SEO is a must for any business with a local footing. So, how do you rank well in your immediate geographic area? Well, we’ve come up with some great tips […]

Comments Off on The Best Techniques To Optimize Your AdWords Remarketing Campaign

The Best Techniques To Optimize Your AdWords Remarketing Campaign

Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you get started. Essentially, remarketing involves targeting the visitors of a website by showing them ads […]

Comments Off on Why Your Website Needs Proper Structured Data

Why Your Website Needs Proper Structured Data

Structured Data has long been given emphasis by Google as a crucial part in crawling web pages. It is an important element of search engine optimization which we can’t just ignore. As marketers, you’re likely aware of the basic elements of search engine optimization like Meta descriptions, headings, and title tagging. However, not all of us […]

Comments Off on Skyrocket Website’s Performance With Image Optimization

Skyrocket Website’s Performance With Image Optimization

image-optimization

Perhaps, image optimization is one of the most neglected elements in digital marketing. A lot of people may not realize this but images, if optimized well can drive tons of traffic, increase leads and increase conversion rates. Images play a crucial role on website’s performance. However, not everyone is aware of this. When it comes […]

5 SEO Elements Your Local Business Might Be Missing

5 SEO Elements Your Local Business Might Be Missing

As business owners, you rarely have time for anything else. If you’re not managing your shop (whether on- or offline), you are out with friends and family. Life is a constant balancing act. It’s not uncommon to lose sight of important things, like eating right or taking a vacation. The same can be said for […]

Comments Off on Building a Brand Conscious Content Strategy

Building a Brand Conscious Content Strategy

In a time when the adage “Content is King” is celebrated over and over as some kind of universal truth (and repeated ad nauseum), many marketers fall into the trap of putting the cart in front of the horse, and producing content for the sake of producing content. Common mistakes include putting quantity over quality, […]

Zoe-Lee Skelton
Comments Off on How To Correctly Use Call Tracking For Enhanced Local SEO

How To Correctly Use Call Tracking For Enhanced Local SEO

Local SEO and marketing activities are more important than ever, with Google placing great emphasis on localised searches. Obviously the mobile marketing revolution has played a significant role in driving local search with recent statistics showing that: “1 in 3 mobile searches are local searches” (source). Furthermore, these searches are sending different types of traffic […]

Comments Off on How Page Load Time Affects Your SEO

How Page Load Time Affects Your SEO

Your page load time has a direct impact on your bottom line, because getting someone to click is only the first stage of the battle. Then you have to reel in customers or readers to minimize bounce-back rates, and most humans aren’t known for their patience. Nobody wants to watch that page-loading icon for an […]

Link Building: Friend or Foe?

“When I first started (my) site nearly 3 years ago, my mentor told me lots of things I was doing were wrong. I should use my keywords more in creating content, I should use lots of color in creating my posts, and I shouldn’t worry about what I said, as long as I put up […]