"Social Networks & Networking" Posts

Using Social Media to Market Your Luxury Products

Promotion is usually the same no matter the product, but when it comes to luxury items, there’s a little more to it. This is especially true for social media marketing, which can be a difficult beast to tame. Although there are challenges to finding the right marketing tactics, luxury shoppers do spend time on social […]

Personal Or Professional? Choosing A Twitter Format

Setting up a Twitter account for your business seems like it should be a fairly straightforward process, but when you get to that first box asking for your name, what do you enter? Although the account is for professional purposes, you actually have three different options: you can make an account under your business’s name, […]

The 3 Best Social Networks for Startups

Social media marketing is a necessary, but overwhelming responsibility for startups to take on. However, with so many different social networking sites, how do you know which ones to use and which ones are better left for another day? Give These Three Social Networks a Try Facebook and Twitter are powerful tools, but they also […]

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3 Tips for Using Social Media Marketing for Recruitment Purposes

When it comes to hiring new employees, most business owners or hiring managers know how difficult it can be to know whether you’re getting someone who will fit your company well and bring something new to the table or if you’re just getting a lemon. However, by using social media marketing as a recruitment tool […]

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The Best Techniques To Optimize Your AdWords Remarketing Campaign

Dynamic remarketing is a great way to reach potential customers who have previously visited your website or used your app. If you’re not familiar with remarketing or the best ways to use it, here’s a quick explanation to help you get started. Essentially, remarketing involves targeting the visitors of a website by showing them ads […]

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How to Create and Run an Effective Real Estate Facebook Account

Social media is a very powerful thing. It can allow you to make direct connections with consumers and network with potential clients. One industry that can certainly benefit from internet social networking is real estate. However, many real estate companies may still be confused on how to best harness the power of social media sites […]

4 Ways to Step Up Your Digital Marketing in 2014

It’s the the final stretch of 2013, and you might be already be thinking about New Year’s resolutions. And if you’re a marketer or an entrepreneur, you’re certainly thinking about how you’re going to do business in 2014 — new markets you’re going to crack in to, new campaigns you’re going to launch, new partnerships […]

Youtopica – The Birth of a New Social Media Sensation

I recently had the chance to meet Nicu Burac, the founder of a new social media site called Youtopica.  I found Nicu very smart and engaging, and found his new site, Youtopica attention grabbing and fascinating.  To me, Youtopica feels like a cross between Pinterest and Linkedin, but as Nicu describes below, it would be […]

The Social Media Revolution Was A Lie: Here’s What to do Next

Social media’s “game-changing” ability is so overstated and sensationalized that what you’re doing with it, right now, is probably working against your interests. How can this be? There is no money in your knowing the truth: The Social Media Revolution is a lie. Need proof? Look around. Where’s the revolution in your business? People actually acquiring customers and selling using Facebook, blogs, YouTube, and LinkedIn know the truth; they know something most of us don’t.

Stop Engaging, Start Selling: Get Social Media ROI in 2012

Sales is not a dirty word. Selling on social media does not exclude the idea of having some fun. And no, success is not as easy as being engaging and having personality—stop saying it is! The global economy and financial markets are about to collapse, jobs are scarce, and consumer spending remains weak. Enter the […]