"Sounding Off" Posts

The Ugly Underbelly of Affiliate Marketing

I love affiliate marketing. There are many reputable, ethical merchants who sell quality products and services online, and many merchants and affiliates who use ethical methods to market those products and services. This article isn’t about those businesses; it is about the rest of them. Anyone who has been in the affiliate marketing world for […]

Comments Off on What Do Dieting and Social Media Marketing Have in Common?

What Do Dieting and Social Media Marketing Have in Common?

What Do Dieting and Social Media Marketing Have in Common? Stop the Insanity! “It’s official. It’s now impossible to keep up with the irrelevant data, false claims, illogical conclusions, and plain bad journalism associated with positive claims about social media,” says Robert Bacal, CEO of Bacal and Associates. It’s hard to not feel just like […]

Why Long-Form Writing Still Matters

This coming year is likely to be one of evolution. As services mature, policies change, and new ideas try to break through, we’re required to adapt. But one adaptation I’m hoping we resist is the wholesale adoption of short-form brevity at the expense of long-form revelation. What do I mean by that? Yes, I love my Twitter […]

ReveNews’ 2012 Resolutions – A Year of Evolution

2012 Resolutions

In much the same way that people post their resolutions for the new year, today I’m posting my resolutions for ReveNews. When I agreed to take on the role of Managing Editor, I had ideas…lots of ideas. Some of those ideas have worked out great, others not so much. The stories that you the reader […]

With The Shakeup At ABestWeb Will The Forum Thrive Or Die?

Big days in our lives stick out, and one that’s stuck with me is the day I received an email from 1-800-Pet-Meds telling me to take a look at ABestWeb (ABW). 1-800-Pet-Meds asked me to join their affiliate program at a time when the LinkShare affiliate network seemed unaware it needed to respond to affiliate […]

Why Gary Vee Should Champion Social Media Evolution, Not Revolution

Wildly successful as both an entrepreneur and author, Gary Vaynerchuk (popularly known as“Gary Vee the wine guy”) is known for creating WineLibrary.tv and writing Crush It: Why Now is the Time to Cash in on Your Passion. Like so many other people, I love him, but with his latest book, The Thank You Economy, Gary […]

Why Marketers Should Skip the War and Eat the Soup

A few years ago I sat in on a marketing class at Concordia University. I was downtown and had some time on my hands so I went to class and listened to what the next generation of people was learning.  The age difference was only about 3 years between me and the students but it […]

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Advertising Tax: Education, not Legislation

Editor’s Note: The more points of view that are put out about Illinois Governor Pat Quinn’s ratification of the ill-conceived affiliate nexus bill HB 3659, the more chance the industry has to come together and have a discussion on the matter. ReveNews and industry veteran David Lewis wrote an excellent analysis of the law, the […]

PMA’s Rebecca Madigan Responds To The Loss In Illinois And Why The Fight Has Just Begun

Note: This article is a reprint of a response Rebecca Madigan, Executive Director of the Performance Marketing Association, gave in the comments section of our Illinois Gov. Quinn Flaunts “Fairness” in Passing Nexus Tax, Cuts off Nose to Spite Amazon story. The response shed light on the PMA’s stance on the situation. We contacted Rebecca […]

Comments Off on Consumers Should Hate Themselves and Not Satan’s Little Helpers

Consumers Should Hate Themselves and Not Satan’s Little Helpers

Marketers pride themselves on their ability to break down an audience into specific groups and target them with a customized message. It’s this very ability comedian Bill Hicks (below) righteously attacked when he said that advertisers and marketers should kill themselves (NSFW). As long as there’s been advertising, there’s been a constant tug-of-war between marketers […]