11 Ecommerce Website Tips for Startups

Starting an online business isn’t easy, especially given the extensive competition out there. It feels as if you can’t spit without hitting another business that’s offering the same products and services as you.

Though competition is a challenge, the majority of companies will have weaknesses in certain areas where you can excel. Your website may be a perfect example.

Whether yours is poorly designed or loads too slowly, you’re not alone. Many startups experience serious hiccups in their business because of bad website design. According to statistics, 38 percent of consumers will quit engaging with a site if the layout is unattractive or confusing.

That’s only one of many potentially vital elements to focus on for your startup website. Here are eleven more.

1. Plenty of Client Testimonials and Reviews

Small businesses depend on word of mouth to grow their clientele. When the brand isn’t well-known, good reviews and testimonials are powerful.

Your content doesn’t have to be anything elaborate; consider this website from a locksmith company in Wisconsin. Following the general information about its business, the firm has a testimonials section, which encourages a certain amount of trust among potential customers.

2. A Clear and Distinct Company Logo

Your website should be branded, and the same brand should show up on every website, sign, and application. Your company should clearly represent your brand, so when consumers see it, they’ll know it’s yours and not confuse you with anyone else.

3. Relevant News and Information

Keep customers up to date on the latest happenings in the industry by posting current news and relevant information. Content marketing is an excellent strategy for any startup to get its brand noticed and generate leads.

4. High-Quality Imagery

Great product images are essential for a high-performing startup website. Consider this one for a doll design company in Houston. Not only does the homepage sport an intriguing, high-quality image, but it also has great product images throughout.

5. Strong Security

Most shoppers won’t make a purchase if they can’t trust the security of the site. Even if people make purchases on an unsecure site, it puts your company at risk. Any hacking attempt, successful or not, could force you to lose money and even shut down.

6. High Speed

According to surveys, 62 percent of people will abandon a website if it takes more than five seconds to load. In addition, every second a consumer has to wait in load time results in a 7 percent decrease in conversion rates. If your startup site is slow, you’ll lose customers until it speeds up.

7. Mobile-Friendly Pages

You can expect that if your site isn’t mobile friendly, you’re losing about 20 percent of your sales. More and more consumers rely on smartphones and tablets for all their ecommerce needs, so if yours doesn’t show up undistorted on mobile, you’re in trouble.

8. Easy Processes

Don’t make checkout difficult for people. Present simple ordering processes that don’t require repeated steps. You might also offer free shipping for certain order sizes or easy coupon codes to keep customers coming back.

9. Social Media Links

Consumers don’t need much prompting to share your page if they like what they see. But if you don’t have social sharing buttons and links on your page, they’ll abandon the attempt.

Social shares are essential, since nearly 90 percent of people trust recommendations from someone they know. Social buttons are especially worthwhile for websites that sell products, such as clothing.

Consider this up-and-coming clothing site. Not only does it have a “Pin It” button on each of its product pages, but it also offers the option to sign in with social media and share consumer search history instantly.

10. Optimized for SEO

Use plugins such as YoastSEO that will naturally optimize your website for SEO. This should boost your website’s rankings so you can gain more visitors and improve your overall conversions.

11. Logical Navigation

Research shows that when they visit a company website, 50 percent of customers will use the navigation menu to orient themselves. If yours isn’t easy to use, you’ll risk abandonment and lost conversions. Startups need to have great navigation on their websites to be successful.

About Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

4 Responses to 11 Ecommerce Website Tips for Startups

  1. ankita says:

    Thank you so much for such an amazing information on web design. It provides me valuable information.

  2. natasha says:

    i love you blog. i just reading First time but i said no one blog like this.i read every day your blog.now I’m daily read your blog that’s give me a good idea.

  3. Great tips! I would also include responsive design. I believe that is mandatory for eCommerce in the long run. It offers a greater user experience than mobile-friendly because it allows dynamic content and optimized images.

  4. Frank says:

    great post, this is useful / informative article. Thanks for sharing this article.