11 Tips for an Awesome eCommerce Website
Are you new to the e-commerce genre? Are you looking for the best tips to help you succeed? Here are some of the best e-commerce SEO tips that will guarantee success for your business.
An average internet market will spend at least 60% of his/her time doing research looking for new information. Therefore, research has become another crucial tool of the trade for any average internet market. Regardless of whether he/she is doing research for product descriptions, writing reviews or doing a simple keyword research, any internet marketer should have exemplary research skills. With perfect research, such an internet marketer has already done half the work inadvertently.
Astounding Meta Tags
Meta tags (that is titles and meta descriptions) play an important role for any website, especially if it’s showing in the search engine results. By improving the meta descriptions on your website, you’re instantly attracting more users to your site leading to more visits and clicks. Even better, you’re guaranteed a better ranking for your website. Compared to regular websites, e-commerce websites work much better with clicks than normal traffic.
Hassle Free Navigation For The Site
Statistics reveal that millions of websites are visited every single second with that number increasing at an alarming rate, especially with more businesses getting online. Therefore, as an e-commerce website owner, you should make your site easy to navigate to make it easier for visitors.
Unique Product Categories And Descriptions
Once you have arrived at a suitable keyword, the next step is writing unique categories and descriptions for every product in your catalog. Write at most 300 words of product description to make it easier for visitors as well as search engines to find the product. There are a few e-commerce site owners who use manufacturer’s descriptions, but it’s a better trick to create your content.
Extra Features Such As Visuals And Social Sharing Capability
Depending on the first impression visitors get when they visit your site, you could either bank on profits or losses. E-commerce websites are quite different from the normal ones since product pages are more important than the home pages. Any product page should provide an all-round perspective to the visitor such as pricing, information about the product and any other relevant details to enhance user experience. A sample product page should contain the description, sample image, videos, price, related products, comparison and social sharing buttons.
Try Strategic Internal Linking
Another great e-commerce SEO tip is interlinking pages on the site with each other. Besides increasing keyword ranking, it’s also an excellent sitemap for your site. According to Abacus Marketing other advantages of interlinking include reducing the site’s bounce rate, easy Google crawl and also the fair distribution of link equity.
Be On The Lookout For Dynamic URL
Web visitors who know the name, brand or have promotions regarding your product might search it directly. Eventually, this leads to the creation of different paths that creates a dynamic URL, which is in direct competition with the main one, thereby causing a lower ranking in the search engine results. There are a few ways to keep tabs on dynamic URLs. First, you can use robots.txt to block the search query. Secondly, incorporate the use of canonical URL, that notifies the search engines about the preferred URLs.
Keep Tabs On Broken Links
If your site has a broken link, it could severely damage your SEO rankings. There are lots of ways to monitor broken links such as xenu and deadlinkcheck. You can use any of these tools to monitor broken links over a period every month. If you come across any broken links, you should remove them immediately.
Mobile Friendly Website
In the first quarter of 2015, Google updated its SEO algorithm to incorporate searches from people using mobile devices. Today, there are lots of people using mobile devices such as smartphones and tablets to visit the internet. Therefore, if your website doesn’t incorporate mobile friendly designs, you’re losing lots of customers by the second. Therefore, if you want to attract more mobile visitors, you should adopt responsive designs, dynamic servings as well as dedicated URLs for mobile devices. With these features, you can cater to all types of visitors without fail.
A fashion giant e-commerce site like Myntra planned to switch off their desktop website because at least 80% of traffic to the site was from mobile devices. If you’re looking to incorporate this idea into your website, you can use any of the numerous e-commerce platforms that offer an ultimate guide to creating a mobile friendly website. Here, you will also find common mistakes to avoid as well as a guideline on what Google accepts.
If you want to run an e-commerce site successfully, you need to guarantee top security. Remember, lots of customers will leave their payment details, user details and other confidential information that shouldn’t be accessed by third parties. Therefore, the website should be encrypted to prevent access by malicious third parties, and you should use a secured cart. You can use high-security socket layers such as encrypt 256 bit for maximum security like those offered by Saphirea hosted carts.
Reviews And Testimonials From Users
Unlike other types of websites, e-commerce sites generally have lesser content, especially on the product pages. Therefore, leveraging reviews and testimonials from customers will help immensely with search engine ranking. Therefore, always encourage customers to write reviews for any transaction to boost your ranking. Even better, you can run contests to entice customers to generate as many reviews as possible.
These 11 different tips will make for a better consumer experience and also a more successful e-commerce website – best of luck.