4 Tricks to Immediately Increase Ecommerce Conversions
As a whole, the ecommerce industry is anything but stagnant. It’s a dynamic space that’s constantly evolving, thanks to an influx of new technologies and customer desires. For individual brands and websites, it’s necessary to stay on top of these changes to maximize conversions.
Try These Conversion-Boosting Techniques
You don’t want to be one of the few websites that maintains the status quo while everyone else is adapting new techniques and progressive trends. To keep your site fresh and maximize conversions, here are a few tips, tricks, and techniques that will come in handy.
1. Simplify the Checkout Process
Few things are more frustrating than having a customer abandon their shopping cart. You did everything right, but couldn’t quite close the sale. And while there are many different causes of shopping cart abandonment, one of the primary culprits is a complicated checkout process.
The best thing you can do for your conversion rate is to enable guest checkout. It’s not a smart idea to require people to sign up for an account to make a purchase. Instead, let them input the necessary information and then give them a prompt to create an account after the transaction is complete.
2. Use Better Search Filters
Putting yourself in the shoes of your customers is helpful. Think about how you shop in your personal life. What features make your ecommerce experiences easier and more efficient? Chances are, you utilize search filters on a regular basis. Whether it’s a massive site like Amazon or a smaller niche platform, search filters help you find what you need.
Check out this page from AJ Madison, a massive appliance etailer. Look at how they don’t just throw up an endless stream of products. They allow users to refine by brand, price, and color – the three things that most customers are thinking about. Without these filters, the shopping experience would be much more hectic and time-consuming.
3. Create Urgency with Scarcity
Customers respond to urgency by making hasty decisions. Understanding this, you can ethically increase conversions by utilizing effective mind tricks. Some of the most popular techniques include:
- Limited time remaining. “Introducing a deadline into the purchasing decision equation is a powerful tool for getting those potential buyers who are on the fence to buy,” says marketer Griffin Roer. “This is a popular tactic used by deal sites and private sales sites. Groupon.com is famous for their limited time deals.”
- Only X left in stock. When there are only a few items left in stock, customers are more likely to make a purchase, because they don’t want to miss out on the opportunity. This is why Black Friday is so successful. Stores announce that they only have a select number available, and people make hasty FOMO-based decisions.
- Order now. Sometimes, all you have to say is “order now.” One popular tactic is to say, “Order by 5pm today and receive by Saturday.” This encourages shoppers to purchase now, as opposed to waiting a few hours (which lowers the chances of a conversion taking place).
You don’t need much to convince a shopper who’s already considering making a purchase, and these three mind tricks may do the job.
4. Simplify the Options
When it comes to purchasing a subscription service or product with many options, you’ll want to avoid complicating things. Give the customer some guidance by making a few suggestions.
This is exactly what Zoho – a leader in CRM solutions – does with its sales strategy. They convince customers to sign up for a professional account by highlighting it in the middle and adding the “Most Popular” label.
Treat Conversions Seriously
While nobody would every say it out loud, plenty of ecommerce business owners fully expect customers to come to them. They know they have a great product or value offering and are convinced that customers will find them and make purchases. News flash: This doesn’t happen.
Ecommerce sites don’t luck into high conversion rates. It takes a very strategic and calculated effort to design a site that’s conducive to sales. It’s important that you treat conversions seriously and do whatever it takes to develop pages that engage users and give them reasons to believe.