7 Elements That Make a Great Small Business Ecommerce Solution

Ecommerce software makes it easy to get your business up and running. But which software do you choose for your small business? Your choice will depend on many different things, but it’s vital that you get the right software for your needs.

A great ecommerce platform will give you total control over the online portion of your business, while a bad ecommerce platform will only create problems.

The difference between these two scenarios is a matter of simply using the right ecommerce platform. As you explore your options, consider the following factors:

  1. Budget Constraints

Perhaps the first question to evaluate is how much you can spend. There are many different ecommerce platforms, and you typically get what you pay for. The goal here is to invest in software that offers the best value.

One of the best value ecommerce solutions is 3dcart, which offers affordable setup and monthly rates that depend on the size of your business. So, when you have fewer customers at the beginning, you’ll pay less. As your business grows, the platform and cost will expand with it.

  1. Self-Hosted vs. Hosted

Choosing between self-hosted and hosted platforms will also significantly narrow your options. Typically, a hosted ecommerce solution is more user-friendly, but the self-hosted option will be more advanced and flexible for a growing business.

A hosted ecommerce platform will be monitored by a professional organization. They’ll cover technical support, server problems, coding, and other issues that a less-technically minded business owner might struggle with. Shopify, BigCommerce, and 3dcart are all examples of hosted platforms. Business owners often choose these platforms for their ease of use.

A self-hosted solution is for those who have an IT department or are technologically savvy. It offers more flexibility for more advanced businesses, but most of the maintenance and setup is done on your own. Self-hosted platforms include Open Cart, Magento, and WooCommerce. They’re great platforms, but may be a little too advanced for the average business owner.

  1. Ease of Use

An ideal ecommerce solution is easy to set up and operate. It should also be simple to make changes or tweak the service so that it better meets your needs.

On the surface, it’s hard to tell if a program will be easy to use. Start by reading reviews of the product in depth. You might also try a free trial or demo version of the software. Good ecommerce platforms typically have a money-back guarantee if the software doesn’t work the way you hoped.

  1. Needs of Your Business

Does the solution you’re considering have everything you need to build a strong website? This includes web hosting, storage, bandwidth, and more. It should be an all-in-one solution that will encompass all of your business needs.

Not all ecommerce platforms boast the same features. If you require a built-in blog, content management system, and DIY website capabilities, make sure those are listed among the assets of any program you’re considering. List your priorities from most to least important, and choose the operating system within your budget that will cover your highest priorities.

  1. Payment Integration

Currently, PayPal is the easiest and most popular payment processor, and it can be easily integrated into the majority of ecommerce solutions. However, if you have a problem with PayPal, look for a platform that will work with your ideal payment processing system.

Switching your payment processor in the middle of running a business is not easy, so it’s best to handle this portion of your online setup at the very beginning.

  1. Ability to Grow

For most online enterprises, growth is the goal. But if your ecommerce solution isn’t equipped to handle the growth of your organization, you’ll have to switch providers, which won’t be an easy transition.

As mentioned previously, 3dcart is a great solution for a growing company. Whatever platform you choose should easily increase everything from pages to bandwidth in order to accommodate a growing business.

  1. Third-Party Integration

Your life will be a lot easier if you can easily connect your ecommerce software with the other apps you already use. Your point-of-sale, email marketing, data analysis, customer relationship management, and accounting software should easily connect with your ecommerce solution to avoid issues.

Make a list of important third-party integrations, and choose an ecommerce platform that can handle the integration.

Your ecommerce success starts with a platform that can handle your business with care and precision. Choose wisely, and reap the benefits of your decision.

About Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

4 Responses to 7 Elements That Make a Great Small Business Ecommerce Solution

  1. Byrone says:

    Great Article.

  2. Cem ALTIBAS says:

    We are using Opencart platform. Before we tried a domestic e-commerce solution, however for full control of your site, I recommend a self-hosted platform like opencart, magento. In most of peoples opinion, Magento is the best, however, it is so complicated. I suggest you should compare the alternatives and decide.

  3. nisha jain says:

    thank you sir for sharing with us this great info. These tips help us in our E commerce Business.

  4. Ankita Kaur says:

    Very informative article..By using these tips it is easy to manage E commerce Solution.thanks for sharing this post.