Customer Mail – How to Get it Right

You’ve connected with your customer, sealed the deal, now don’t fall at the last hurdle.

In recent years, there has been an influx of online businesses and commerce stores that trade solely online. This, in turn, has signalled an increase in the amount of items, invoices and general business mail being posted all over the world. Both business post and retail post are now big business, as more and more people embrace the convenience of ordering online.

The increase in popularity of online ordering has also led to an increased level of expectation. Today, people expect their parcels to be with them quickly, efficiently and of course, in one piece – sometimes within less than 24 hours of ordering!

postageWhether you’re a start-up or an established business with years of experience under your belt, delivering a high standard of customer service is crucial for your business’ reputation.

The key to running any successful business is to retain your customers by providing an impeccable service that they cannot fault. This means paying close attention to every last detail of the service that you are offering.

A late parcel, letter, transaction mail or general business correspondence, will instantly change your customer’s experience from a positive to a negative one.

It’s important to look at the options available to you when it comes to getting your business post right!

Preparing your business post

If you are sending important business post or parcels, you need to be confident that your mail will get to where it needs to be without any issues.

However, it’s your responsibility to ensure that all of your addresses and barcodes are readable. This will automatically save you both time and money as, depending on your service provider, they will be able to put them through a sorting machine rather than sorting them by hand. Here are some great tips on postage.

Invest in a service that meets the needs of your business

Every business is different. Each has its own individual requirements in terms of business post.

Make sure that you invest in a service that meets the specific needs of your business. You can choose from an expansive range of services that accommodate a range of volumes, delivery speeds and letter/parcel formatting.

Many mail providers also offer huge discounts depending on mail quantities, as well as other services including sorting, address accuracy and even 1st class on all business mail!

This is one area of your business that you need to get right, so whether you are a small or large company, it’s well worth investing in a tailor made service that will keep your business post running smoothly.

Get the right postage, package your items appropriately, and cover yourself

It’s vital that, if you are running a business and send parcels or post out on a daily basis, you understand postage costs and whether or not your mail will qualify under that price.

Prices vary based on the size, weight and service requirements of each item. Whether it’s 1st or 2nd class postage or even Special Delivery Guaranteed, prices vary dramatically. It’s important that you are aware of them, so that you and your business don’t make a loss.

It’s also just as important to package your items, based on their requirements. So if you are sending a fragile item, ensure that you use plenty of padding, bubble wrap and protective packaging to ensure that your items arrive in one piece. You’re accountable for ensuring that your packages are labelled fragile where needed.

About Cormac Reynolds

Tech journalist, copywriter and lover of all things gadget, Cormac Reynolds has covered the whole technology spectrum at one time or another and remains geek at heart.When he’s not working – he’s swotting up a book or thinking about his next project. Contact him @Brightoncormac

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