3 Tips To Boost Your Medical Practice Search Rankings

3 Tips To Boost Your Medical Practice Search RankingsIf you have your own local medical practice, you understand how important it is for potential patients to be able to find you on the Internet. But if you live in a larger area with hundreds or even thousands of medical professionals to choose from, how can you set yourself apart from your competition online? To help those medical practices struggling with getting the traction they’d like out of marketing on the Internet, here are three tips for getting your medical practice to rank higher in search results.

Get Reviewed By Your Patients

In local SEO, which is what getting found online as a local business is all about, you shouldn’t underestimate the power of a good review. According to Matthew Barby of Search Engine Land, the local reviews you’re able to get as a business have a huge impact on how high you rank in search results. But don’t be fooled into thinking that only reviews on one platform matter. Barby states that you should aim to get reviews on Google, Yelp, local directories and more.

One way to encourage your patients to give you an online review is to have your medical assistants talk to them about it or offer some kind of extra service or discount if they leave a review of your practice online. Any positive review will help, so the more, the merrier.

Start A Blog

Blogging as a medical practice is another great way to have your business or website come up sooner on search results pages. Terri with SEOChat.com tells local business owners that if you’re consistently uploading fresh and interesting content to your company blog, you can take advantage of relevant news stories and write content about those to raise the relevancy of your page and rank higher. This tactic will work with both bots and humans, getting you even more signals sent to your pages and causing your practice to jump up on the search results pages.

Pump Up Your Local SEO Efforts

If you’ve gotten a little lazy with your basic local SEO efforts, you’ve probably seen your analytics take a hit, also resulting in your rankings to drop and make it harder for people to find you online. To combat against this, you’ve got to pump up your local SEO efforts.

According to Steve Olenski, a contributor to Forbes.com, there are six local SEO strategies that your local business should be focusing on. Some of these strategies include proper optimization, accurate and consistent citations, appealing photos and more. By ensuring that your local SEO efforts are always on point, you can give your local medical practice a much better chance of ranking higher than your competition in the search results and getting more patients on your schedule.

If your medical practice has been struggling with getting new patients via your digital marketing efforts, consider using the tips mentioned above to boost your local SEO and rank higher in the search results. Best of luck!

About Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

One Response to 3 Tips To Boost Your Medical Practice Search Rankings

  1. maureen uy says:

    You’re absolutely WRONG to ever encourage reviews by offer patients a discount. This is illegal and will cause any medical practice or healthcare provider enormous trouble. See Stark Law.

    We encourage our clients to use a system like DemandForce that incorporates a feedback survey to foster legitimate reviews. In fact, it’s sent right after their appointment. This legitimizes the review from an actual patient. DF even will publish to Google to make reviews public + there’s a widget that allows you to display reviews on your own site. This has also been found to be a better QC tactic to inspire all staff to create a positive patient experience.

    Furthermore, you also left our medical review sites and the necessity to have updated and complete profiles there.

    Finally, blog site content is great but pushing it out isn’t the only way to “get noticed. You need to explain how to cyberlisten, to participate properly online, and how to form relationships with influential local bloggers and/or media sites to establish a broader cyber presence.