3 Ways Your Content Marketing Strategy Can Be Improved Today
If you have plans for your business to find long-term success, you’ve likely already been working on a content marketing strategy for some time. With the amount of people using the Internet to do research, find information and make purchases, businesses can no longer afford to neglect their online presence, especially when it comes to the distribution of information in the form of digital content. However, actually having success with content marketing is harder than many realize.
Gone are the days where you could simply write a keyword-stuffed article on your own blog and call it content marketing. Today, content marketing encapsulates so much more than merely blogging. In order to have content marketing success for your business, you really have to strategize the paths you’re going to take to get your business from Point A to Point B using content marketing. To help with this strategizing, here are three ways your current content marketing strategy can be improved upon starting today.
Create an Attainable Schedule
So much of a successful content strategy relies on your ability to consistently contribute useful content to your audience, and the best way to accomplish this is to create an attainable content schedule. Depending on how much time and money you have to devote to content marketing, the aggressiveness of your content schedule will vary. However, the importance of making and keeping to a content schedule is the same for any business.
According to Kevan Lee, a contributor to Buffer Social, creating a content schedule can help improve your content marketing strategy by giving you a better overall understanding of your content, where you should be contributing new pieces, organizing your topics for relevancy and timeliness, and giving you enough time to create something worthwhile. All of these benefits will be highly advantageous for improving your content strategy.
Image is Everything
In business, we know that image is everything. But with content marketing, the use of images is equally important. In fact, according to Neil Patel, a contributor to the Content Marketing Institute, content that uses images get 94 percent more views than content that neglects to use images. This just goes to show how vital quality images and visual appeal are to the success of your online content efforts.
Images don’t have to be just the photos you choose to use with your blogs. Images and visual content can include infographics, video, .gifs, and even snapshots of physical art like what you’d find at places similar to Park West Gallery. Incorporating any of these visual elements into your content marketing strategy will prove to give you greater success than if you went on without them.
Accurately Measure Your Success
Because content marketing is a long-term way to increase traffic and sales for your business, it can often be difficult for businesses to know how to measure the success of their efforts. This can make you feel like you’re wasting your time, talent and money on a venture that is proving to have little to no immediate ROI. However, by looking at the right metrics, you will be able to see just how much success you’re having with your content strategy.
Jay Baer, a contributor to ConvinceAndConvert.com and Ceros.com, shares that the four metrics businesses should be focusing on to understand how well their content marketing is doing are consumption, shares, lead generation and sales. By tracking these metrics, you’ll be able to see the movement your company is making through your content marketing efforts.
With the amount of businesses trying their hand at content marketing, you have to have a solid plan in place to rise above the rest. Use the tips mentioned above to create a better content marketing strategy for your business today and see improvement in the near future.-