Leverage Your Marketing Campaigns by Targeting Wearable Technology
Apple didn’t create the first smartwatch, but it did bring the industry into the spotlight now that the Apple Watch is selling in 48 different countries around the world.
So as to not be outdone by a competitor, Android-producing companies like Samsung are jumping in with the Gear S2 — now smartwatches are everywhere.
But if smartwatches are the present, virtual reality is the future. The Oculus Rift and HTC Vive are the first consumer headsets to hit the market this year, and the experts say they could change the way we consume media forever.
Like all products that transform media consumption, companies will discover or create ways to market using the new medium. If you run a small business or work as a marketing director for your company, these are a few opportunities to deliver your message to the masses.
Email & Notifications
We’ve come full circle with email. When it first hit the mainstream in the 1990s, email was the premier method of marketing to current or potential customers — people read all their email during this decade. But after 2000, email turned into this annoyance we tried to avoid. Our inboxes were spammed so badly we hardly read anything, and email marketing suffered.
But email marketing in 2016 is much smarter (for both customers and marketers), and the notifications on smartwatches create a new relationship with email, social media and more. If you target relevant customers and do not abuse spam headlines, people will see your messages appear on their watches, making them much more likely to open and convert.
Virtual Shopping Experience
Virtual reality is still in its infancy, so we can’t really tell where it will go, but the experts expect big things from this life-changing technology. Brick and mortar shops are losing business to e-commerce at a rapid pace, but there will always be customers who want to “shop around” before buying — it’s why we’ll always have malls.
Let’s say you’re a gaming and tech fanatic. Imagine having a whole electronics store to yourself — free to go anywhere and do anything you want before ordering a product online (and these days, some of those could arrive at your doorstep same-day). This is what virtual reality can offer with a new digital shopping experience. And no matter how many people are “in” your store, it will always feel like the whole place is empty.
Location & Beacons
We already use location-based notifications with our smartphones, but it’s easy to miss them when the device is in your pocket. Major League baseball stadiums, for example, can send notifications to phones when the user is near a certain shop, venue, or wants game updates in real-time.
Even though Google Glass failed to catch on with the public, one demonstration at AT&T Park in San Francisco showed virtual reality’s potential for location-based notifications and even an augmented reality experience.
Location-based notifications and content can be used anywhere. Dinner specials in a restaurant, sale specials in a retail store, and even new storefronts at a farmers market can ping customers on a smartwatch or, if the technology allows in the future, an augmented-reality VR device.