Corporate Restructuring at Google?
Jeff Molander has broken what will be a major story in the coming weeks…
Three of my most credible resources, including DM News’s Giselle Abramovich, are indicating plans for a significant re-organization at Google (Nasdaq: GOOG). Secondly, Google is positioning to move on the AdSense for Audio front-a move to monetize podcasts and other forms of streaming or “on demand” audio programs via the Web. Remember their acquisition of dMarc?
On the re-org, says Ms. Abramovich,
“What this means is that there would be one global account director per account, that pulls in resources to sell as needed – PPC (pay-per-click), Print, Radio, Video, Display, etc.”
As of yet nobody can confirm with anyone at Google but the leaks are emanating from Google itself according to all three of my sources.
One of my most trusted colleagues, who asked to not be identified, suggested “People love Google planned leaks. My theory is that Google intentionally uses these leaks to gauge industry receptiveness and craft their spin.”
Jeff then asks the right questions…
Without doubt this will create tremendous buzz across the blogosphere and, perhaps, beyond (Wall Street?) given the many vocal critics of Google’s rather scatter-shot, from-the-hip product development style and relatively informal corporate structure.
How will the nearly 6,000 employees feel about such a change?
Will it create culture shock on the inside and what about client (advertiser) relationships? As I see it more organization could offer serious benefits but as companies grow we all know… they tend to be difficult, but not impossible, to turn on a dime (i.e. Microsoft).
I’m working on a piece concerning this news and should have something ready to publish by the beginning of next week including some insight from Google insiders. However, there are rumblings beginning early and I think Jeff is on the right track by hinting at Google fishing for spin and reception within the “A List” bloggers and as the news trickles down. The financial numbers and recent comments by Eric Schmidt such as this in Time allude to some possible changes…
We say we run the company chaotically. We run it at the edge. But the truth is the company is pretty thoroughly planned financially. We have a three-year financial plan that we’re submitting to the board.
Whatever the case, Google is growing up after having gone public and the growing pains will continue to transform Google into the worldwide and integrated advertising powerhouse they are becoming.
ThoughtShapers.com – google-to-re-org-ibm-style-goog-reorganize-leak – Leak: Google to Re-Org IBM Style