Empower lead generation with 4 landing page testing tips
Landing page is believed to be the backbone of every website. Irrespective of how beautifully you’ve designed the inner pages for your site, paying special heed to the creation of the landing page is crucial. This is solely because landing page is the very first page that’ll be seen by your website visitors and making it impressive means keeping the visitors engaged to your site. Through this post, I’ve made an attempt to familiarize you with important guidelines that need to be followed for testing the landing page of websites.
Why pay special attention to optimizing Website Landing Pages?
Landing pages play a crucial role in generating leads for your business. Also referred to as sales pages, website landing pages are made up of three key elements comprising of an attractive design, compelling copy and optimization. In order to maintain synchronization between these three elements, it’s quite important to optimize your site’s landing page.
The process of optimizing website landing page starts with monitoring the page statistics using Google Analytics software. You can choose to modify different elements of the web page such as design, content etc. and check whether there’s an improvement in your stats.
Website Landing Page testing becomes convenient by following specific protocols
Improving website landing page conversion rate is definitely not an overnight job. You need to perform a number of activities for ascertaining better lead generation via your site’s landing page. Regardless of the type of company you own, it’s always recommended to optimize the landing page of your site to gather maximum customer attention.
Performing many rounds of landing page testing won’t serve your purpose unless and until you follow a set protocol for the same. Here’s a list of the basic guidelines that need to be followed for testing website landing pages with utmost perfection:
Test the page headline
As per a recent survey, it’s been found that 2 out of 10 people continue to read a page only after finding the headline impressive. So, while testing your site’s landing page, make it a point to check whether the headline is compelling enough to read everything that’s placed on the web page. Keep the headline simple and clear. Make sure it matches with what you are offering your customers. It’s always better to start off your headline as a question. For example: Want to grow your leads with lesser investment?
Lower the fields available in the Lead Capture Form
Landing page’s Lead Capture form is indeed an easiest means of improving the conversion rate. It’s a general consensus that the more information you ask from your visitors, the lower is your conversion rate. Hence, while testing your site’s landing page, make sure to remove all the unnecessary fields from the Lead Capture form. So, even if the visitor isn’t inclined towards filling out the form, lesser fields will definitely tempt him/her to start filling it out.
Don’t forget to test the button shape, color and size
If your website’s landing page comprises of too many buttons then it’s vital to pay individual attention to the color, shape and size of each one. Most of the visitors get attracted to a website only after looking at the beautifully designed buttons on the very first page.
Color– Make sure your button’s color is in contrast with rest of the site. This is important to avoid any confusion with other elements within the website.
You may use the color wheel below to choose a contrasting color for testing your site’s buttons.
Shape- It’s advised to frame buttons using a combination of shapes. You can opt for buttons that have rounded corners. This is because rounded corners can be easily interpreted by the human brain. Avoid using buttons with sharp corners as they tend to put off the customers.
Size- Planning the size of your buttons is yet another essential aspect of improving the conversion rate. It’s better to opt for a button size that’s soothing to your customers’ eyes. Usually, bigger buttons are considered better.
Test for proper placement of Trust Badges and Guarantees
This is a must-test if you’re running an e-commerce site. Consumers always look for genuine e-stores and employing trust badges and guarantees on the very first page of your website can improve your chances of getting chosen.
Employing trust badges on your website’s landing page will bring a noticeable improvement in the count of visitors who finally are converted into high paying leads. Here’re a few points you need to keep in mind while placing trust badges on your site’s landing page:
- Position them closer to the action button(here action button refers to “Place Order” button)
- Don’t forget to add the badge to your site’s header
- Opt for making the badges clickable, taking visitors to the respective third-party verification of your website.
- Never overdo your badges as it may not put a positive impression on your visitors.
Hope you’d have liked reading my post. I can guarantee you the result-oriented nature of all the guidelines that have been mentioned in this write-up. Hope you’ll also follow them for your best benefit.
If you’ve any questions to ask or want to share your thoughts on improvising website landing pages, please do use the comments section below.