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ReveNews - Mike Allen

Team Affiliate Marketing's Walk Against Breast Cancer

July 31, 2007 by Mike Allen
Yesterday I received an invitation to support my friend Connie Berg of FlamingoWorld.com who, along with Missy Ward of Affiliate Summit fame, will be participating in The Breast Cancer 3-Day, a 60-mile walk over the course of three days. Connie and Missy are each seeking to raise $5,000 in the...

5 Tips to Make the Most of Affiliate Summit East

July 6, 2007 by Mike Allen
I'm excited about Affiliate Summit East (July 8-10 in Miami) and am looking forward to being there with more than 1,000 others who understand affiliate marketing. So with that in mind, I have five tips that I'd like to share to help you get the most out of a full...
| Filed under: Affiliate Marketing

LinkShare Symposium 2007

June 26, 2007 by Mike Allen
The Fourth Annual LinkShare Golden Link Awards and the LinkShare Symposium 2007 was held June 19-20, 2007, respectively, in New York City. These sold-out events brought together more than 650 affiliate marketing leaders. The $350/person Golden Link Awards invitation-only event on June 19th featured formal attire and is the most...

FTC Investigating Google's DoubleClick Plans

May 28, 2007 by Mike Allen
According to this UPI article, the New York Times (NYT) is reporting that the U.S. Federal Trade Commission (FTC) has begun investigating Google's $3.1 billion plan to purchase DoubleClick Inc., the parent company of Performics. The NYT source claims that the inquiry was opened last week after a decision was...
3 Comments | Filed under: Online Marketing

Welcome to the Microsoft Affiliate Network

May 17, 2007 by Mike Allen
Today I received an invitation to join the new Microsoft Affiliate Network. This network, which "exclusively encompasses all the Microsoft premier affiliate opportunities," launched today and is built on a customized version of Kowabunga's MyAP v9 affiliate tracking and management technology. Many who work with Kowabunga programs will recognize the...

Monetize Your Pictures with BritePic Interactive Graphics

April 11, 2007 by Mike Allen
This week AdBrite launched a new product called BritePic that lets you add interactivity to your pictures. In addition to some nice tools including photo zooming, sharing and logo watermarking, translated into the bottom line this product means that standard web photos can now be monetized via optional advertising. Currently...

Common Design Elements of Web 2.0 Sites

April 9, 2007 by Mike Allen
Since I'm not an expert in web design or the Web 2.0 arena, I'm stepping out on a limb with this post. I'm trying to make sense of the hype surrounding everything Web 2.0. I think this term has become so overused and overrated that it's becoming meaningless buzz. But...
| Filed under: Web 2.0

Five Thoughts on Google PPA

March 23, 2007 by Mike Allen
In my last post I expressed some concern about Google's recent Pay-Per-Action entry into affiliate marketing network space. Since that writing, I've had more time to think about things and consider other angles. Here's five thoughts on Google and affiliate marketing in general that help me put Google PPA into...

Google's Is Now an Affiliate Marketing Network

March 20, 2007 by Mike Allen
In my opinion, Google's new Pay-Per-Action (beta) signals an interesting mix of opportunities and problems for everyone involved in affiliate marketing. While not identified as such, Pay-Per-Action is really an affiliate program. This makes Google the newest and soon to be largest global affiliate marketing network. Google describes Pay-Per-Action as...

ShareASale Offers Multiple Levels of Account Access

February 12, 2007 by Mike Allen
Brian Littleton of ShareASale.com deserves credit for being the first of the major U.S. affiliate networks to offer multiple levels of account access. This is a very important feature that many site owners/administrators have been requesting of all networks for some time now. This new feature, which I first noticed...


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ABOUT THE AUTHOR
Mike Allen is president and "chief executive shopper" of Shopping-Bargains.com , a coupon and deals site with more than 1000 online stores. Mike started Shopping-Bargains.com in early 1999 as a hobby to help family and friends save money shopping online. In 2003 he quit his day job to focus solely on this hobby-turned-business. Mike attends most affiliate industry events, has served as a panelist at Affiliate Summit and Performics' Client Summit, and has been quoted in Revenue and Electronic Retailer. Mike was a finalist for the LinkShare Golden Link Merchant's Choice Award in 2005 and in 2007 received the Mississippi Business Integrity Circle of Honor Award from the Better Business Bureau of Mississippi. Mike also serves on advisory boards for LinkShare, Affiliate Summit, and PartnerCentric. In 2007 Mike added Shopping-Bargains.co.uk to publish voucher codes and bargains for UK shoppers.
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