Go Mobile with WordPress

Why Bloggers Should Care About Mobile

“If the user is having a problem, it’s our problem.” -Steve Jobs

It is affectionately known as “UX” (user experience), and it rules the Internet. Websites grow or fade because of it, e-commerce stores succeed or fail according to their understanding of it, even Google is obeisant to it. Your audience either gets it or they don’t and the biggest part of that is up to you.

From Desktop to Mobile

We are in the midst of a major shift in the way users interact with websites. The latest figures from Pew Internet Research say 34 percent of those who go online via a mobile device say most of their access is via mobile. Many expect the next update to that data will show that mobile is now the leading means of access. Few would be surprised.

Why Bloggers Should Care about Mobile

Use a mobile device and browse to your website. If you don’t have a phone or pad handy, use an online resource like Mobile.Test.me. Compare what you see on the mobile device to how the website would look on the screen of your notebook or desktop computer. Try it on every browser and device you have.

Then, pretend you are a first-time visitor to the site and ask yourself one question: Is my call to action evident and easy to accomplish? Can the reader instantly tell what my site is about and what he or she can do there?

Study what you see well. This is vital information. It is imperative you that your potential customers can understand and respond to your offer, whether viewing from an HP desktop, iPad Mini or Galaxy Note 3 smartphone. Your site must adjust suitably to each.

If your are pleased, great. You are in the minority. If you are shocked, great. Now that you are aware there is a problem you are empowered to do something about it.

What Do WordPress Sites Need in Order to Work with Mobile Devices?

Those who use WordPress for a content management system are in luck. You have two simple-to-apply options for fixing a mobile-unfriendly website. You can install a plugin or change the theme. The latter is the preferred fix.

Install a plugin: Several are available. Check WPTouch for an example of how a mobile plugin works. Sites that include abundant photos and copy can often get good results from a plugin solution. Take a look at the BlueLine Media transit page, for instance. Prior to installing WPTouch, users could see only tiny bits of the page. Now, it is possible to pick a spot and zoom in for a better look.

Switch to a mobile-responsive theme: This solution may require a small investment, but it’s well worth the outlay. Mobile-responsive themes will adapt themselves to any device viewing it. The changes are automatic and fast.

Mobile is here and it doesn’t appear to be going away anytime soon. Add mobile-responsiveness to your checklist for site performance, and make changes as needed. The payoff will be happier visitors and more conversions—just the things you are looking for in the first place.

About Missy Ward

Missy Ward has been in affiliate marketing since 1999. She is the Co-Founder of Affiliate Summit, FeedFront Magazine, GeekCast.fm, itsaWAHMthing.com; the Co-Publisher of Revenews.com, Founder of AffiliateMarketersGiveBack.com and manages many of her own affiliate sites. Visit her affiliate marketing blog at MissyWard.com.

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