Tradedoubler Incentivises Mobile App Downloads and In-App Purchases
Tradedoubler, the leading UK affiliate network, has announced that they’ve developed and launched a new program that extends affiliate tracking into the mobile app space. Their new technology allows advertisers to compensate affiliates for mobile app installs as well as in-app purchases.
This is exciting news for the performance marketing industry. Affiliates watching the amazing growth of mobile apps have basically stood on the sidelines and wondered if in-app purchases would eat into commissions from other more established and trackable channels.
Mobile traffic has been a difficult challenge for affiliate networks. Most networks are struggling to insure that advertisers who are diverting mobile traffic from their standard websites to mobile-optimized landing pages continue to place the affiliate tracking codes on theÂ mobile purchase pages. The networks have started tagging those advertisers who are in compliance with “mobile-ready” notices in the network interface.
Publishers continue to push on the network’s advertiser compliance teams to go beyond “tagging” and to take action against advertisers diverting mobile traffic without tracking the sales. Doing so clearly leaves them out of compliance with affiliate network contracts. So when we see a network innovate and open up new tracking channels and new revenue opportunities for their advertisers and publishers, it is worth applauding.
Tradedoubler’s SDK currently works with iOS and Android, and enables advertisers to compensate partners on either installs, in-app purchases, or both. Cookie duration can be set and adjusted mid-campaign. The first advertiser using the platform is VeryLastRoom.com, a program available in France. They will offer eight to eleven percent of in-app bookings for the first 60 days for publishers who drive the install of the mobile application. Additional advertisers are in the pipeline, but they haven’t been announced publicly yet.