Influencer Marketing Tips and Tricks for Businesses
Every expert in internet marketing will tell you that creating a strong online presence requires you to engage with the major industry influencers. If you have ever bought Instagram followers, Twitter followers or Facebook fans, then you certainly know that it brings you no traction and has no significant effect on your core business. You cannot purchase affection or engagement.
When it comes to internet business, you need to focus on a couple of things, and one of them is influencer campaigns. Basically, this is a form of marketing that involves focusing on certain key individuals rather than your entire target audience. It is a type of marketing that involves identifying people who have influence over your prospects or target market.
That being said, here are a few tips that can help you start on the right path, whether you want to build your own brand or raise the profile of the company that you are working for.
Where to Look
The first thing you will want to do is use your desired social media platforms to engage in social listening. As the great Alfred Brendel said, the term LISTEN has the same letters as the word SILENT. So, sit back and silently carry out some research. Read lots of posts or articles and see which ones attract the most people in terms of response and connect with the writers. You can do this through Google Plus, Twitter, Facebook or even LinkedIn. These are the individuals you want to connect with as they are known to be ‘thought leaders.’ These are the type of influencers you want shouting out and sharing your social media posts, blog content, brand concepts and even profile updates.
Think Out of The Box
It is usually a good idea to put yourself in the position of the key influencers you’ve come across. What factors might motivate them to share or promote your content? What are their ambitions? Obviously, they will want to maintain or increase their authority and continue to be perceived as strong industry advocates. I would not advise you to take the monetary compensation route. If you don’t want to end up like Interflora, then do not even think about giving a bunch of flowers to influencers. Just focus on non-commercial things that these people value.
How to Get Key Influencers on Your Side
There are some simple things you can do to get influencers on board.
When you notice a key influencer, reach out to them. However, don’t start by appreciating their works and instantly asking them to share or promote your content or brand. Acknowledge them first. Reach out by commenting on their posts or following them on LinkedIn and similar platforms. Go back to the basics because they eventually work. For instance, if a small kid wants something from his or her parent, they will behave well and not be too pushy. Use the tip and integrate it with your strategy.
After acknowledging the influencer, the next step is to actively share the work on your own posts in social media platforms. This shows that you recognize and like what the person is doing.
The Social Part
Lastly, you will want to cultivate your influential contacts. Your ultimate goal in influencer marketing involves Social Skills. Aim to establish a certain degree of mutual trust with the key influencers, which will, in turn, enhance your credibility with them and ultimately your credibility with their fans. Also, if a person shares your content, always thank them and express your gratitude.
At the end of the day, you will have enhanced your brand awareness, which takes you a step closer to ultimate success.