New Online Marketing Tools for Your Business

Online Marketing

Just when you think you’ve developed a solid plan of attack for your online marketing, the entire Internet landscape shifts. The SEO tools and analytics you’ve been using are probably a bit dated, and despite all the data you’ve accumulated, you’re not sure you’re headed in the right direction after all. It’s time to find newer, better, more potent tools to drive your online marketing.

Small business owners are turning to online marketing more than ever, writes Social Media Today. Approximately 98 percent of entrepreneurs today rely on email marketing, compared to 64 percent in 2008. Social media marketing has exploded, with 87 percent of small business owners using it, compared to only 10 percent five years ago. Mobile marketing is just beginning to surge with 23 percent of entrepreneurs employing it, compared to a mere 2 percent in 2008.

The combination of great online marketing, along with more traditional needs like staff, resources and business credit cards helps small business owners towards success. Online marketing can swiftly propel a company’s growth and produce the conversions they need to improve. To make that happen, entrepreneurs are turning to an arsenal of brand new marketing tools that help them connect the dots, and connect with new customers.

Power tools for social media

Social media is the single hottest area in online marketing today, generating almost twice the marketing leads of trade shows, telemarketing, direct mail, or PPC, according to research firm Hubspot. The same research shows social media results surpassing average conversion rates by 13% — a trend worth netting for your own business.

While the social media scene moves at a frenetic pace, it shouldn’t be intimidating if you’re prepared. Seasoned online marketers recommend pinpointing exactly what you hope to get out of social media — sales, prospects, employees, or something else.

Persistence is key. There aren’t enough hours in your day to give a fair trial to every social media channel, let alone the new ones. Pick one tool and use it regularly (a little bit every day) for a month before you evaluate whether it’s a good fit for your company.

Social media

SproutSocial organizes and helps you manage your social media channels and messages, giving you powerful analytics and monitoring tools. Tinker with “if this, then that” statements to make new connections with IFTTT.com. Track the combined impact of your social media efforts with SharedCount.com. Analyze your Web content with Linkdex’s tools to choose the best potential audiences for your social media messages. BuzzStream helps you reach out to bloggers, PR contacts, and social media to promote your brand. And HootSuite has become the social media dashboard of choice, helping you coordinate and manage your company’s social media accounts.

Facebook

Wildfire simplifies setting up Facebook promotions such as competitions, sweepstakes and contests, and group deals. EdgeRank Checker provides useful Facebook analytics to help maximize your business’s exposure.

Twitter

FollowerWonk scoops up information about your followers to help you find influencers and share information about your company. Keep an eye on multiple keywords relevant to your business with TweetGrid.

Google +

G+ Ripples shows you how a post is shared and moves through the network, helping you find new people to follow. Use the filters on FindPeopleOnPlus.com to help target groups and people who might be interested in your business.

Pinterest

Pinterest for Business lets you track pins from your website and examine referral traffic and your company’s reach. The free PinReach tool digs even deeper. Pingraphy lets you schedule your pins for the evening hours when most users are active. PinAlerts notifies you whenever anyone pins something from your website.

More fresh online marketing tools

Affiliate tools

Turn links on your website into affiliate links that can earn income with SkimLinks. ShopperPress turns your WordPress website into an online store complete with shopping cart. eCommHub makes short work of drop shipping and third-party fulfillment details.

Analysis and utility

SearchMetrics offers a suite of products that helps you compare your company’s performance with competitors. ChangeDetection.com notifies you when there’s been a change to any Web page you’re interested in watching. Screaming Frog lets you crawl your site to look for broken links, inadvertent redirects, and more. Find out if your site is annoyingly slow with PageSpeed Tools.

Email

Produce a polished, professional-looking newsletter and track the results with a service like MailChimp.

SEO tools

Ubersuggest provides keyword suggestions to fit your business. Google Trends shows you what keywords are hot right now. Woorank is a quick, easy web tool that helps you optimize your site’s SEO structure. SEO Tools for Excel adds tools to your Excel program that help you analyze and work with SEO and web metrics. Check your links with the tool ahrefs.

Analytics and tools can be a rabbit-hole that sucks time-starved small business owners into “analysis paralysis.” Don’t overburden yourself with data, but do experiment and find the tools that will make short work of honing your online marketing efforts. Dig deeper with the massive list of tools at Marks Marketing Toolbox.

About Lisa Poisso

Lisa is an award-winning journalist writing at the intersection of consumer tech and digital-age families.

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