Pique Your Customers’ Palates with These Website Strategies

Putting your best practices forward is imperative, especially when you work in a business with as much competition as the restaurant industry. Preparing divine food and offering impeccable service are parts of the process, but so is establishing a website that directly addresses the needs of your current and prospective customers.

1. Gear the website toward your target audience. For example, you may be a Queensland catering website, so you want to make sure that the pages are crafted with individuals who are party planning in mind.

2. Use local SEO strategies. Not only do you want to reach out to people who are searching for a restaurant at their homes, but you also want to grab the attention of people nearby who are browsing on their phones. One of the best methods is getting listed on the site like Zomato.

Zomato

3. Make sure that you include prices on your website. If you do not list the cost of your cuisine, then some people are simply not going to come to the restaurant, especially if they’re on a budget.

4. You should show photos of what the restaurant looks like so that people can gain a sense of what they should wear and what the style is. Also, make sure you have stunning pictures of the food or of your catering for wedding to entice them.

5. For those of who run catering services websites, you should include a list of your packages there. You do not necessarily need to write out the prices, but people should know what the package options are.

Menu

6. Include information about different specials and events on your website. Some people are specifically coming to your site to see if you offer anything that makes you stand out from the rest.

7. Provide the option to make reservations online. You may have your own system for doing so or link out to a third-party provider. In any case, many people prefer to make reservations online, and such a system allows them to do so at any time of the day.

8. Make sure that your hours and contact information are clear. People who have to spend a great deal of time trying to figure out if your restaurant is even open are probably just going to pick another restaurant.

9. If your restaurant does pick-up and delivery, give people the option to place their order online. The easier you can make tasks for individuals, the more likely they are to take advantage of the system.

10. Consider creating an option where people can provide you with their email addresses, and you can use this address to send them coupons. You may wish to offer a coupon just for signing up.

11. Be certain to infuse your style and vibe into the restaurant. By doing so, customers already begin to feel the atmosphere, which invites them in, and they also know what to expect.

12. Make all important announcements clear. For example, if you are closed for an event this upcoming Saturday, put that on the website so that people don’t show only to experience disappointment.

13. Infuse a blog into your website to speak more directly to your customers. You should also include links to your social media sites.
14. When you make new menu items, whether they are food or drinks, you should let people know. That can help to generate more business and to keep current customers coming back.

Menu

15. You always want to make sure that your website is updated. If people see the same content every time they visit, they may stop coming to the site.

Following these tips can help to keep your website in great shape.

About Sarah Smith

Sarah is a blogger, marketer and creative in general at Inspired Web and is currently learning about marketing, using the internet. Aside from working on her own business, she likes to use social media, and read travel books.

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