The Notorious BIG Lives… as an SEM Expert!

What can I say? Our geeky obsession of paid search has finally been immortalized with a super-fly rap. Check it out:

While he doesn’t exactly spill anything new he’s spot on about how to run an SEM campaign. I also have to give props to someone who can help us laugh a bit. I also want to give credit to Paul Bourque at UberAffiliate for the great find.

About Lee Gientke

Lee Gientke is the Director of Partner Development at OrangeSoda, a Utah-based search marketing firm that services small and medium size businesses. Gientke made waves in 2005 when he candidly blogged about moving his affiliate program from Commission Junction to LinkShare. His broad-based performance marketing experience includes Business to Business performance marketing, retail/B2C affiliate marketing and online lead generation. Prior to joining OrangeSoda, Gientke ran an affiliate program for a California based nutriceutics firm and most recently was a business development manager for LeadPoint, an online lead exchange, where he was instrumental in creating and managing performance based partnerships. Gientke is a graduate of the University of California at Santa Barbara. He currently resides in Draper, Utah and is an avid golfer and practitioner of Bikram Yoga.

7 Responses to The Notorious BIG Lives… as an SEM Expert!

  1. I saw in my blog admin that this post was linking to me, but nothing here. Weird.

    Anyhow, entertaining song, but doesn't sound anything like B.I.G. to me.

  2. Daniel R says:

    FYI: I believe he works for PopLabs, a Social Media and Search Marketing Agency.

  3. Ahh… mystery solved. I came across a syndicated version of this post at with the mystery link, which is now omitted:

    "(Hey Shawn, why don't you bust a rhyme?)"

    I suppose it was removed to retain the serious tenor of the piece.

  4. Lee says:

    I don't know if someone edited the post for me or Revenews was choking on my edits… I did publish and wanted to keep my challenge to Shawn in there… I'm all for a little bit of fun, so yes, I'd love to see Shawn bust a rhyme at the summit! 🙂

  5. I checked the logs and you're the only person that's edited the post, Lee.

  6. SEM Expert says:

    Nicely define song for SEO and SEM details.He cover almost all factor lies in SEO and SEM . I like this Video post…Keep singing