What’s New in Mobile Marketing 2014

Summary: Mobile marketing put on an exceptional show in 2013 and experienced a growth of 75%. With marketing gurus predicting that the number of smartphone and tablet users will touch 2 billion in 2014, we are expecting to see some sweeping developments this year too.

These days, more and more people are using their mobile devices for local searches, to look up everything from a soup recipe to directions to a car showroom nearby. With this increase in user base, companies are going to have a lot of scope to push their businesses. Additionally, the advancement in mobile technology is set to change the face of digital marketing.

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Let’s look at some trends that are expected to make it really big in the field of mobile marketing in 2014.


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With the phenomenal growth in the number of mobile device users, the need of ‘big data’ in this field is at its peak. Companies will have to shift to big data and analytics to understand customers and their behaviour and engage them at the right time with the right products, services and information.

Big data helps businesses present clear and crisp analysis while also predicting the need of the audience, empowering them to provide customized services. The ability to deliver tailored and real time information to customers will be a game changer in the field of mobile marketing and this will only be possible through the integration of big data.


image 3In the age of smart mobile devices, location based services could be a huge advantage for mobile marketing. Since smartphones are already equipped with GPS, they can be used effectively to deliver area-based information to the end user. The biggest beneficiaries will be local stores, restaurants, and cafes as they will be able to deliver products and services based on the satellite-location of a customer. This will go a long way in making mobile marketing more relevant and less invasive.

Wearable Technology

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Google Glass, Samsung Galaxy Gear, Sony Smartwatch – these wearable devices have shown us what the future holds. They’ve provided more avenues for businesses to explore and market their products. By simplifying interactions for the users, they’ve acted as a boon for marketers and helped establish a strong connect with the customers while presenting them with a unique experience.

 Mobile Video

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In the last few years, more and more people have started watching videos on their mobile devices. With the advent of faster wireless networks, superior devices and high speed services like LTE, more and more people are expected to watch videos on their mobile devices. In fact, it’s expected that the number of people viewing videos on mobile devices will equal that of PC users.

This presents a great opportunity for businesses to target their customers through mobile ads. With introduction of videos on social networking giants like Twitter (with Vine) and Instagram, many lucrative avenues in mobile marketing have opened up. Businesses can be counted on to make the most of this opportunity.



For the past few years we’ve continuously heard about how big the mobile is going to be in different businesses. In 2014 and the years to come, we will again see an enormous advancement in mobile technology and witness its  growing reach among the masses. With businesses trying to outgun each other, this year might prove to be great for customers as well as mobile marketers.



About Sharon Michael

Sharon Michael is the Creative Director at Art Attackk, Addictive Media’s Digital Design Division located in New Delhi. She has an eye for detail and is passionate about all things related to design, a field she has been associated with for over 5 years. She has done her graduation in Mass Communication from Delhi University and has a Postgraduate Diploma in Multimedia and Design from ICFAI University. Her hobbies include poetry, sketching, and art and craft. She’s an enthusiastic environmentalist and also champions for animal rights.

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