Three Guidelines for Effective Video Marketing

At this point, no one needs to be convinced of the power of video used within marketing. Video is eagerly consumed by all types of consumers and is an ideal way to transmit ideas that are difficult to convey with words alone. But not all videos are created equally, and the mere act of producing […]

10 Tools Marketers Can Use for Better Results

Marketing isn’t an exact science. Often, it’s more trial and error to see what works for consumers. But it’s not all guesswork. In fact, marketers can use several tools to take out much of the guesswork. Here are a few of the best. 1. DialPad for Collaboration Among Team Members Staying on the same page […]

Four Essentials in Establishing an Effective Money-Making Blog

Many people are turning to ecommerce to make their fortune. The process of starting a blog or building an online shop seems simple from the outside. In reality, the process of setting up any of these ecommerce platforms is incredibly simple, but making your fortune is much more complex. According to research, there are currently […]

How Storytelling in Marketing Generates Happy Endings

Think back to when you were a kid. Did you love having your parents read you bedtime stories? Do you have fond memories of crowding around grandma while she read a few tales from her collection? There’s an important lesson to be learned here: People love stories. There are many different languages in the world, […]

Greg Shepard

Businesses Are Losing $4 Trillion Due to Abandoned Shopping Carts – But Here’s What You Can Do

Can you imagine what grocery store parking lots would look like with $4 trillion worth of food abandoned in shopping carts? It’d be messier than an Interstate highway on The Walking Dead. But that’s exactly the scenario in the digital eCommerce space, according to a Business Intelligence report which found upwards of $4 trillion in […]

Personal Or Professional? Choosing A Twitter Format

Setting up a Twitter account for your business seems like it should be a fairly straightforward process, but when you get to that first box asking for your name, what do you enter? Although the account is for professional purposes, you actually have three different options: you can make an account under your business’s name, […]

3 Ways to Market Luxury Products via Mass Appeal

Marketing luxury products and services online brings with it it’s own set of challenges. While part of luxury’s value proposition is the exclusivity it offers, that exclusivity doesn’t always align well with the inclusive nature of the modern online ecosystem. I mean, sure, social media and SEO allow us to identify and target users based […]

What You Need to Know About Search & Beacons for Your Marketing Plan

As the leader of a small business, you want to take advantage of the opportunities that technology gives you, but it is overwhelming to stay on top of new trends. Your best bet is to start small and take actions that are less time-intensive but offer significant rewards. For example, improve your search marketing and […]

The 3 Best Social Networks for Startups

Social media marketing is a necessary, but overwhelming responsibility for startups to take on. However, with so many different social networking sites, how do you know which ones to use and which ones are better left for another day? Give These Three Social Networks a Try Facebook and Twitter are powerful tools, but they also […]

Here’s Why You Need to be Sending Email Newsletters (and a Few Tips)

Website: Check. Landing page: Check. Social media: Check. PPC ads: Check. Email newsletter: Wait, what? If you’re like thousands of other marketers, you’re fully invested in social media and conversion funnels. However, you probably haven’t thought twice about email marketing, and newsletters in particular. You may want to rethink this oversight, or you’ll deal with […]