5 SEO Elements Your Local Business Might Be Missing
As business owners, you rarely have time for anything else. If you’re not managing your shop (whether on- or offline), you are out with friends and family. Life is a constant balancing act. It’s not uncommon to lose sight of important things, like eating right or taking a vacation. The same can be said for digital marketing.
Sure, you may have social media profiles or a cool website – but that’s not enough. It’s a cut-throat world out there and competition is fierce. If you want to be on top, you need a complete, assertive approach to search engine optimization. Problems often occur when one or more cogs in the machine go missing.
Get your money’s worth by checking if these five crucial elements are present in your SEO campaign:
#1 Local Content
You already know how important unique, fresh, and fascinating content is when it comes to online marketing. But don’t just jump into a subject just because it’s trending on Buzzfeed. Remember: as a local business, reputation matters. Whatever you put online reflects what your company believes in. Make your content stand out without compromising on professionalism and credibility by putting more emphasis on local news.
This could range from neighborhood backyard parties to city-wide holidays. You could cover local celebrations, news updates, and even feature interesting people in your town. Make something that your audiences would love to share – don’t just pick content topics because they’re popular.
#2 Personalized Social Media Interaction
Are you just posting links and generic status updates? Not getting enough shares, Likes, or reTweets despite your efforts? Then it’s probably because you did not customize the way you engage with your fans and followers. As mentioned, it’s enough to be good – your strategies and methods should be exceptional if you want to be remembered.
Facebook alone generates about 41,000 posts per second and 1.8 million Likes every minute. You could be buried underneath all that information! Be social media savvy by publishing when your market is present or online. Tweak your posts by combining stunning visuals with amazing headlines. Reply to every comment. Ask questions. Encourage a discussion.
When you personalize the way you interact with people, you rise above the noise.
It’s the digital age – and if you’re still not on mobile, you’re missing a LOT. In Google’s 2014 Local Consumer Search Behavior survey, it revealed that 50 percent of people who did a mobile search made an actual store visit on the same day. Imagine if that was your store.
Going mobile is no longer an option today – it’s a necessity. Especially with Google prioritizing mobile-friendly websites, it’s vital to give consumers better accessibility to your online offerings. There are two ways to do this: through responsive website design OR your own app. Talk with a professional SEO consultant to help you decide on the best choice for your business.
Word-of-mouth advertising is not dead; it just took on another form in local reviews. According to one survey, being reviewed on Yelp increased their revenue by as much as $8,000 a year. Meanwhile, 90 percent of Yelp users say that their buying decisions were influenced by positive reviews. When picking sites for customer testimonials, make sure they have an accompanying mobile app so you get twice the exposure.
Even social media platforms like Google+ and Facebook are giving users an option to rate businesses. While most people can’t wait to rave about their favorite brands, others need a little push. If you don’t have many reviews about your products or services, it’s never too late to start collecting.
#5 Semantic Keywords
Using keywords is still important in modern SEO – although it’s not the main focus anymore. That’s because people still use them when doing search queries. Instead of exact keywords though, you should utilize latent semantic keywords, which have the same context but contain different words. For instance: if you want to rank for ‘cheap red boots’, try phrases like: ‘best priced boots’ or ‘boots for sale’.
There are plenty of online tools to help you gather the best keywords that people actually use. Just remember NOT to go overboard and stuff your content or web copy with them. Follow this rule of thumb: if it doesn’t add any value or thought, don’t include them.
So, does your SEO campaign have all five elements or is it missing one of them? Don’t hesitate to get in touch with the best digital marketing companies if you have any questions. Local search engine optimization may be tough, but if you have a little help, you can achieve your goals without spending a lot.