Advanced Search Engine Marketers Head To Seattle

SMX Advanced Seattle - June 7-8, 2011

SMX Advanced is billed as the only search marketing conference designed exclusively for experienced internet marketers, and is quickly approaching.  The crown jewel of search engine marketing conferences will take place in Seattle on June 7th and 8th and according to their recent blog post, there are only 175 tickets left and the $300 early bird discount expiring on April 30th.

I will be heading out there to cover the event for  If you have some specific questions you would like me to try to find an answer to while I am out there, please let me know.

This year’s agenda continues to show a very high level focus on effective high level strategies, how the search marketing landscape is changing, and things you can do today to stay ahead of the game.  There will be 4 primary tracks this year: SEO & Social Media, Paid Search,  Off the Beaten Track, and Tools and Local.

In the SEO & Social Media Track, sessions include:

  • The New Periodic Table of SEO – In this session experts explore new elements that are affecting search engine rankings including merchant reputation, user reviews, content quality and social signals such as Google’s new +1.
  • Yes, Virginia, Tweeting Is SEO – This session explores how the SEO pro should be tapping into the Twitter platform to increase search engine rankings.
  • The Really Complicated Technical SEO Infrastructure Issues – This session will go through specifics on how to implement some of the more advanced technical issues that can affect your search engine rankings.
  • Tough Love: Link Building For The Real World – This expert  panel looks at fresh ideas plus helps you perfect some tried-and-tested tactics for getting great, relevant links.
  • Google Survivor Tips – This session will look at Google’s latest Farmer and Panda updates and explore ways to revive your search rankings, plus ways to make yourself less Google dependent.
  • Yes, Virginia, Facebook Is SEO – Improving your Facebook visibility can help your site be seen by search engines as well, this session will explore how and why.
  • Mega Session: SEO Vets Take All Comers– This panel of veteran SEO experts will take on the audiences’ biggest challenges.  Panelists include: Alex Bennert, In House SEO, Wall Street Journal, Greg Boser, SVP of Search Services, BlueGlass Interactive, Inc., Bruce Clay, President, Bruce Clay, Inc., Vanessa Fox, Contributing Editor, Search Engine Land, Todd Friesen, Director of SEO, Performics, and Stephan Spencer, Founder of Netconcepts, Co-author of The Art of SEO,

In the Paid Search Track, sessions include:

  • Quality Score: The Unwritten Manual For Google AdWords & Bing adCenter – Quality score has become one of the most critical factors for paid search marketers, this session will go beyond common lore and provide important insights that all advanced advertisers need to know to succeed in the quality score driven market.
  • Advanced PPC Analytics – This session will take you beyond the basic PPC dashboards and show you how to figure out how your campaigns are really doing so you can boost ROIs and squeeze more performance out of your ads.
  • Human Vs. Machine: What’s The Best Way To Manage Paid Search? – This session will explore the various options in paid search management platforms.
  • What Every Paid Search Marketer Needs To Know About Google +1 – Matt Cutts has said “we’ll look at Google +1 as a potential signal to improve search quality as well.”  This session will explore how +1′s affect things like Quality Score or CPCs? Is this the next step forward in retargeting for ads?
  • Facebook Ads, Meet Search Ads – This session will explore how Facebook ads can get you into the “pre-search” cycle and the synergies between search ads and Facebook ads.
  • Paid Search: Advanced Testing & Reporting – Testing is critical to the success of any search campaign, this session centers around the actual process of designing, implementing and measuring the results of  good paid search tests.
  • Amazing PPC Tactics – What’s hot and happening with paid search? What’s not? Speakers in this session have had their fingers on the pulse of search advertising over the past year, and are prepared to discuss their insights into supercharging campaigns that the engines aren’t talking about.

In Off the Beaten Track, sessions include:

  • Overlooked, Underloved & Unknown Analytics – This session will help you understand the lesser known or even undocumented analytic reporting options to help you get more out of your analytics tools.
  • SEO & Competitive Intelligence – Wouldn’t you like to know what your competitors are doing? This session shows you how to implement and profit from a comprehensive competitive intelligence campaign.
  • The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide – “SoLoMo” is the intersection of social, local and mobile, and if your marketing strategy isn’t in alignment with this megatrend you’ll be missing out on huge opportunities. This session looks at the big trends and changes being ushered in the age of SoLoMo.
  • Use Searcher Personas To Connect SEO To Conversion – To be successful, you have to rank well for the right queries and then convert searchers once they click from the search result to your site. This session will show you a clear process that takes business goals and search data and turns them into a blueprint for creating a user experience that starts at the search box and ends with conversion.

In the Tools  Local Track, sessions include:

  • Advanced Keyword Research Tools – This session explores keyword research “outside of the box,” mining unique or unusual sources of data for insights and opportunities that others overlook.
  • Leveraging SEO Power Tools – This session looks at the new generation of tools that promise to supercharge your SEO efforts — including how to get SEO superpowers by leveraging crowdsourcing (the right way) with Amazon Mechanical Turk.
  • Hardcore Local SEO Tactics – This session explores creative approaches to local SEO and tactics that go well beyond blocking and tackling.

Beyond the sessions and the standard conference, SMX advanced overs a serious of high level workshops, learn more here.

Another highlight of the SMX Advanced conference is the Q&A Session with Matt Cutts, the head of Google’s web spam team.  This session will be held at the end of the first day.

About Adam Viener

Adam Viener is the Chairman & Founder of imwave, inc, a leading performance search engine marketing agency. Imwave focuses primarily on building and launching effective pay-per-click search engine keyword marketing campaigns for companies paying commissions on sales and leads generated. In 2009, 2010, 2011, & 2012 Imwave was recognized as one of the fastest growing privately held companies by Inc. Magazine. Imwave recently announced they had served over 5 Billion ads for their clients!

Adam is also the founder of Yazing, a new site that not only pays you cash back on the things you buy online, but also lets you earn cash rewards recommending the top brands on the internet. Yazing gives you instant access to top commission rates from the leading online brands without having to join each affiliate network or program directly.

Adam, a serial internet entrepreneur, founded one of the first commercial internet service providers (ISPs) in 1993. He has a deep understanding of internet technologies and profitable internet marketing tactics.

Social Media:

Twitter: adamviener

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