5 Ways To Use SEO To Concentrate On a Niche Audience

5 Ways To Use SEO To Concentrate On a Niche AudienceThere’s a lot of information out there about SEO. A lot of it is dated. A lot of it is incorrect. And a lot of it deals with general SEO for general purposes. But especially if you’re a company that’s trying to interact with a very specific audience, there are tips and tricks further into the trade that can help you get the most out of your search engine optimization efforts.

Five of them to consider, if you want to make the jump into a more comprehensive arena, include getting specific with your targets, using detailed analytics to pull out important keyword data, incorporating social media organically in your planning, reining in bad or overused habits, and respecting the tonality of your ideal audience.

Get Specific

The more specific you are with your keywords, the better the response to your SEO efforts is going to be. Consider moving from the ideas of “backpacking” to “wilderness backpacking” to “what to include in your wilderness survival pack.” The more specific you get with your targeted words and links, the more closely your site will get traffic from people looking specifically for the information you have to offer. Again, consider working with the keyword ‘cars,’ and then ‘new cars,’ and then ‘new Toyota trucks in Florida.’ The more concrete the details or your target audience, the more concrete you can get with your online marketing, both regarding context and text itself.

Use Detailed Analytics

Google and AdWords can give you a tremendous amount of information about SEO keywords if you understand how to search for words, and you understand what the results of your query are. If you’re running blind in the SEO world without knowing things like viewable impressions and CPA bidding, then you should take however long is required to go over how advertising works so that you know what your optimization strategy is optimizing in the first place! General SEO is highly competitive, and once you learn the techniques via analysis of the major companies, using further targeted words for your own marketing and branding will be far easier.

Incorporate Social Media Organically

It can be enticing to try to take part in large groups to get your message or brand out to the largest number of people possible. But what happens when you do that is that your basic keywords get lost in the basic digital mush. However, if you use your target words organically and socially within smaller groups that have a vested interest in your particular product, you’ll make headway much more quickly. Instead of working with ‘weight loss’ in social media outlets, think of using context regarding ‘weight loss with a vegan diet incorporating group sports events for adults.’ That kind of information inside a Twitter post, especially with the correct use of hashtags, allows both individuals people to search for each part and gives Google more of a reason to reference what you linked to.

Rein In Bad Habits

Over-promoting, putting links out of context, bothering individual people with anonymous requests, and using clickbait headlines are all great ways to lost trust, especially with a niche topic and a specifically targeted audience. The people who you’re most looking to get attention from will be turned off by bad marketing techniques, and you’ll have lost the right before you could even show off your brand in the first place.

Respect Tonality

SEO, especially when targeting particular people, requires a certain balance with respect to textual tonality. Since web crawlers use text order in their algorithm, there’s a tendency for SEO writers to create content in a bit of a sing-song, stilted way to manipulate data. However, humans will catch this, and be irritated by it. In addition, as the algorithms get better, they will start to filter out odd semantics as well.

About Larry Alton

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

One Response to 5 Ways To Use SEO To Concentrate On a Niche Audience

  1. Larry you are very talented in writing:) i am following this blog in around a year and i never stopped reading!