7 Indexing Tips for a Better Website

When looking to rank well, content is among the most important criteria for a site. Websites that update their content regularly are much more likely to be crawled more often by the search engine spiders.

You can post fresh content on a blog that is attached to your website. That is much easier than trying to constantly change the content on your pages or adding new web pages. Static sites are not crawled as frequently as those providing new content on a regular basis.

Daily content updates are provided by many websites. The most affordable and easiest way to produce new content and post it on a regular basis is to use a blog. You can add new audio streams or videos to your website as well. Experts recommend that fresh content be provided three times per week at least in order to improve the crawl rate for your site. For static, here is a dirty little trick you can use: add a Twitter profile status widget or Twitter search widget. It can be very effective. When you do this, part of your website at least will update on a constant basis, which can be very useful.

Server That Has A Good Uptime

download (37) Make sure that your blog is hosted on a reliable server that has good uptime. No one wants their blog to be visited by the Google bots when their site is down. As a matter of fact, if your website is down for too long, the Google crawlers will adjust their crawling rate, and it will be difficult for you to have your new content indexed quickly. Here are some good tips from Neil Patel.

Use The Fetch As Google Option

The Google Search Console gives you the option of asking Google to crawl pages with updated content or new content. This option is with the Crawl section and is referred to as Fetch as Google.

In the text box, type in your URL patch and then click Fetch. Click on Submit to Index after the Fetch status is updated to Successful. Then you can submit URLs that contain links to all of your updated content or individual URLs. You can make up to 10 requests a month on the former and 500 URL requests a week on the latter. Here are some good tips from Search Engine Land.

Create Sitemaps

One of the first things you can do to help your website be discovered quickly by the search engine bots is to submit your sitemap. You can generate a dynamic sitemap using the Google XML sitemap plugin if you are using WordPress on your blog and then submit the sitemap from your Webmaster tools account. Tools such as Yoast allow you to make pages indexable or not and this can be vital when creating a sitemap. The technical side of SEO is so important nowadays – learning how to properly create sitemaps is a must.

Reduce The Loading Time On Your Site

Watch the page load time on your site. The site crawler work on the basis of a budget – if too much time is spent crawling PDFs or large images, there won’t be any time for visiting the other pages you have.

Inbound Links

It is more likely that the search engine bots will discover and index your website when other sites that are frequently indexed and crawled linked to it. In order for this to work efficiently, you will need to build high quality links from other popular sites to your website.

Optimize And Monitor Your Google Crawl Rate

You can now use Google Webmaster Tools to optimize and monitor your Google Crawl rate. Just go into your crawl states to do your analysis. You can set your Google crawl rate manually and increase it. However, I do recommend that you use it cautiously and only whenever you are facing actual issues with the bots not effectively crawling your site.

Interlink The Pages On Your Blog Like A Real Professional

Interlinking is not only helpful with passing link juice, but it can also provide assist to the search engine bots to help them crawl the deep pages in your website. Whenever you create a new post, find an old related post and add a link back to the new post. Doing that will help to increase your Google crawl rate directly and also help the bots with crawling the deep pages on your website more effectively.

About Cormac Reynolds

Tech journalist, copywriter and lover of all things gadget, Cormac Reynolds has covered the whole technology spectrum at one time or another and remains geek at heart.When he’s not working – he’s swotting up a book or thinking about his next project. Contact him @Brightoncormac

2 Responses to 7 Indexing Tips for a Better Website

  1. Julien says:

    I would recommend also to have a mobile friendly website to rank well in mobile results 😉

  2. This was very helpful. I will try to apply all suggested points to my site.