Skyrocket Website’s Performance With Image Optimization

Perhaps, image optimization is one of the most neglected elements in digital marketing. A lot of people may not realize this but images, if optimized well can drive tons of traffic, increase leads and increase conversion rates.

image-optimizationImages play a crucial role on website’s performance. However, not everyone is aware of this.

When it comes to optimization, some people might think about content, backlinks and keywords. What they do not know is that image optimization is as important as other on-page optimization elements we are putting our focus on.

Image optimization may sound complicated but it is actually easier than what most of us think. Once you figure out what to do and how to do it, optimizing your image will be as easy as 1, 2, 3.

Let’s check out the things you need to consider in getting the most out of your images.

Consider Image Quality

First things first, there is no point at all in using and optimizing images with low quality. What for? Low quality images will just drive your visitors away. So make sure you choose high quality images to be placed in your websites. Images are your websites representation and for sure, you don’t want to discourage users to click within your pages just because your images do not look visually appealing.

When you choose the images to be posted on you website, bear in mind that your goal is to attract users to visit your website. It is also important that you know that your images is a part of your content strategy. Your content is more likely to gain more traffic, backlinks and higher conversion rate if it features high-quality images.

Compress Images

The size of your image may affect your website’s loading speed and you should be well aware that loading speed is one of the ranking factors that Google considers. Furthermore, if you have an ecommerce site, slow loading speed greatly affects your SEO, revenue and sales. Users or potential customers are impatient, if your website takes longer to load, they will more likely to transfer to other sites.

To avoid this kind of situation, you need to make use of image compression. Image compression is used to minimize the size of images without sacrificing the. Specifically, WordPress has image compression plugins which can be use for their hosted websites.

Do Not Forget Alt Tag And Title Tag

Google-Image-SearchAlt and title tag is as important as keyword in your content. Alt tag attributes represent the image whenever the image is not loaded successfully. It is considered the most important metadata that Google reads in terms of images and it is also considered as one of Google’s ranking factor. The recommended length of alt tag is 125 characters and it is also a plus point, if you can NATURALLY include you keyword in the description.

On the other hand, Title tag may not have that much weight in the ranking factor but is does catch the visitors’ attention which can drive traffic and leads.

Rename Your Image File

Before you upload your images, it is important to renaming them. File names for images from camera are like this; “IMG_01.JPG”. Do not immediately upload images with this filename. Rather pick a descriptive file name (preferably include keyword) and rename it such as this; “image-optimization.jpg”. Your image URL will look like this; “wp-content/uploads/2015/07/ image-optimization.jpg” which is more appealing than “wp-content/uploads/2015/07/IMG_0125.JPG”.

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Additionally, it does not only look good but it can improve search ranking since your images have better chance to be crawled by Google.

Index Your Images

In most websites, images are not included in sitemap but it should. This provides Google more information about your images and this will increase the chance that your images will be found in search results. Image sitemap also helps Google to quickly discover and crawl important contents related to your image.

Bottomline

Well-optimized images can help your website grow; there is no doubt in that. The next time you optimize your website, do not forget to implement this image optimization tips which can help skyrocket you website’s visibility, traffic and conversion and which eventually increase sales and revenue.

About Key Acanto

Key Acanto is an editor of scoopfed. She usually creates content for business and other related sites. During her extra time at work, she also creates content for lifestyle or health. She spends her free time traveling with family and friends.

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