Small Business Product Advertisement In Social Media Platforms

There are many social media platforms that are coming up and it has become difficult to identify which one would be beneficial for business advertisement. This is where it becomes apparent that you should not overlook the under established social media, thinking that they do not attract as much attention as the already established ones like Facebook, Twitter amongst others. You should therefore keep your options open when it comes to advertising through the social media platforms.

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You need to have your objectives written down before you start your marketing campaign. In your objectives you should always feature the accuracy, specification, expected time, and you should always remember to be realistic, your goals should not be impossible to reach. Once you have your objectives down, you need to consider if you would like to have a social media marketer do the marketing for you. If you will outsource these services, then it is important to have the questions that the social media marketer should answer including questions like what the business will benefit from when they advertise through the social media platforms.

Marketers have a general view that the social media platforms will help in making your brand known, and you will also have a chance to link with your potential clients. Marketing through the social media will also help in generating leads and even sales, and you will also be enjoying free advertising and generate free back links which will add value to your website. The free service will be very beneficial to your company since it will be saving you some cash that you would have used in a different advertising method.

When you think of advertising through social media, you will probably go for the already well established social media networks like facebook and twitter and many others. This is understandable since they have the highest chance of bringing in huge number of traffic to your website which is important. This will also have a high chance of bringing in sales.

What many people do not think about is that the established websites have many unscrupulous businessmen with fake marketing accounts and therefore hard to tell which one is genuine. Many of these websites that are already established are nodofollow websites, meaning that they do not permit the search engines to give credits to the links shared.

On the other hand the not so established social media networks like friendsonloc enjoys a lot of traffic just like the established ones and the best thing about them is that they do not have so many fake users and therefore you will find genuine businessmen and real people.  In addition, they have dofollow back links which allows search engines to give credit for every link that is shared in that network. You will also be able to promote your business with fewer restrictions as compared to the already established social media networks.

Therefore if you are planning to start a marketing campaign on the social media networks, it will be wise to consider balancing your promotions in both established and non established social media networks. Both have their advantages that will be vital for your business, for example the established social networks will give you more traffic that you need for your business, and those that are not established will give you back link value.


About Bernard Onyango

General Manager of My Expert Desk Services. I share news, updates on SMM.SEM, BPO and e-business. I also pioneered Friendsonloc, a social media platform for sharing Videos and Pictures with friends.

2 Responses to Small Business Product Advertisement In Social Media Platforms

  1. says:

    facebook is a good marketing network for starting small online business. thanks for sharing.

  2. Spook SEO says:

    Facebook is the most
    common place for it but it is usually clouded with lots of spammed accounts.
    Twitter could be the best especially if you want to link in your articles to
    your social networking sites. Just make sure you develop great titles for each.