The 3 Best Social Networks for Startups
Social media marketing is a necessary, but overwhelming responsibility for startups to take on. However, with so many different social networking sites, how do you know which ones to use and which ones are better left for another day?
Give These Three Social Networks a Try
Facebook and Twitter are powerful tools, but they also feel a little dated at times. When a teenager is using the same thing that their grandparents are using, you have to wonder how “cool” it really is. (And cool is a hugely important label in the social networking industry.) With that being said, we suggest that startups put their focus on newer, more progressive platforms. Specifically, we believe there’s much to be gained from investing in visual platforms like these:
Pictures, hashtags, and hearts, oh my! When Instagram first came along, it was a breath of fresh air. The platform prides itself on more visuals and fewer words – something that Facebook and Twitter have long struggled with.
The wonderful thing about Instagram is that you don’t have to be a professional photographer or marketing expert to find success. Thanks to amazing editing features and the simplicity of posting, all it takes is some creativity and consistency. Instagram won’t require a ton of your time, either, as it can be used sparingly with positive results.
“Instagram marketing experts suggest posting between 1 and 2 times per day,” reports PeerBoost, an online automation tool designed to help Instagram users get more followers. “Any less and your account could risk becoming obsolete. Any more and you could overwhelm your followers and push them away. Ideally, these posts should be spread out.”
Snapchat is very popular among millennials and has a high penetration rate that’s unrivaled. The thing about Snapchat is that it requires a lot more time than Instagram. However, if you’re willing to put in that time – posting multiple times per day, every day – there are many benefits to be enjoyed.
Perhaps the best thing about Snapchat is how genuine and open it is. “For a startup, trust and transparency are the two key factors that need to resonate through all brand communication. Snapchat allows you to do just that,” entrepreneur Zafar Rais says.
Finally, startups should consider using Periscope. As the newest social networking platform on this list, you have an opportunity to really get in on the ground floor. And as live streaming video becomes even more popular in the coming months, already having a captive audience will prove invaluable for branding, advertising, and customer service.
Digital marketing expert Victoria Donovan doesn’t mince her words when she says, “You are in one of those rare golden opportunities to be one of those brands everyone talks about who is killing it on a new social platform. Don’t blow this one.”
Some of the different opportunities and uses for Periscope include live product demos, behind the scenes interviews, product unboxings, and live event streaming. As time passes and more marketers gain experience with the platform, the versatility of Periscope will increase even more.
Be a Leader, Not a Follower
It’s easy to be a follower when it comes to social media marketing, but the great thing about startups is that they’re more nimble than larger organizations, and can afford to try new things with less risk.
While nobody’s telling you to forgo staple networks like Facebook, you have more to gain from pursuing Instagram, Snapchat, and Periscope.
Be a leader, not a follower.